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October 2020 Snapshot Survey — Quarterly Performance

December 15, 2020

When the most recent Snapshot Survey focused on quarterly performance was administered in April of 2020, the coronavirus pandemic had forced 99 percent of spas to close. Most spas have now navigated the reopening process (90 percent of this month’s survey respondents reported being open and receiving guests), and this survey continues the important process of documenting spa performance so that the pandemic’s effects can be accounted for and theindustry’s steps forward can be measured accurately.

September 2015 Snapshot Survey – What ISPA Members are Exploring

December 13, 2016

Topic of Focus – What ISPA Members are Exploring

The ISPA community is continuously seeking new concepts, products and business practices that will keep their offerings fresh and relevant.

September 2016 Snapshot Survey – Marketing

December 13, 2016

Topic of focus – Marketing Monthly Snapshot Surveys provide ISPA members with a valuable look into the state of the spa industry, spa industry trends and help to identify the needs of spa professionals. Snapshot Surveys are conducted on the third Friday of each month, with full results provided only to respondents two weeks from the release date of the survey. Knowledge is a valuable tool and these quick surveys provide a wealth of information shared by ISPA’s members. The September Snapshot Survey requested information from spa members relating to marketing.      

September 2017 Snapshot Survey – Spa Treatment Trends

March 6, 2018

Topic of focus – Spa Treatment Trends

The majority of spa respondents (58 percent) offer more than 10, but less than 40 treatments on their spa menu. Of these treatments, the most popular treatment times are 50 minutes (51 percent) and 60 minutes (37 percent) long. For Day Spa respondents, the most popular treatment time was 60-minutes (60 percent), while Resort/Hotel Spa respondents had slightly shorter times at 50 minutes (62 percent).

September 2018 Snapshot Survey – Marketing

November 27, 2018

Topic of focus – Technology in the Workplace

When asked which advertising methods they used, the majority of spa respondents identified email (83 percent) and social media (92 percent) as methods they used to market their services. Email was slightly more common among day spa respondents than hotel/resort spa respondents, at 93 percent and 78 percent respectively. A majority of hotel/resort spa respondents also identified magazine advertising as a method they used (51 percent). Similarly, resource partner respondents identified social media (95 percent), email (85 percent) and magazine (51 percent) as their top advertising methods.

September 2020 Snapshot Survey — Retail Trends

December 15, 2020

As spas continue to cope with the effects of the coronavirus pandemic, retail sales have become a more central part of the conversation about how they can diversify and supplement other revenue streams. ISPA’s September Snapshot Survey asked respondents to share information about retail trends in their spas.

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