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Quarterly Performance: First Report of 2024 Data

July 11, 2024
Research, Spa Operations

The May 2024 ISPA Snapshot Survey asked respondents to share details about their spa or company’s first quarter performance (January 1 to March 31, 2024) compared to the first quarter of 2023. The results reported that the spa industry is continuing to increase revenue and spa visits, while also filling vacant positions.

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Second-Quarter Performance in the Spa Industry

October 3, 2024
Research

The July 2024 ISPA Snapshot Survey asked respondents to share details about their spa or company’s second quarter performance (April 1 to June 30, 2024) compared to the second quarter of 2023. The results indicate revenue and spa visits in the spa industry continue to increase, opening the door for new hiring opportunities.

 

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September 2015 Snapshot Survey – What ISPA Members are Exploring

December 13, 2016
Research

Topic of Focus – What ISPA Members are Exploring

The ISPA community is continuously seeking new concepts, products and business practices that will keep their offerings fresh and relevant.

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September 2016 Snapshot Survey – Marketing

December 13, 2016
Marketing and PR, Research

Topic of focus – Marketing Monthly Snapshot Surveys provide ISPA members with a valuable look into the state of the spa industry, spa industry trends and help to identify the needs of spa professionals. Snapshot Surveys are conducted on the third Friday of each month, with full results provided only to respondents two weeks from the release date of the survey. Knowledge is a valuable tool and these quick surveys provide a wealth of information shared by ISPA’s members. The September Snapshot Survey requested information from spa members relating to marketing.      

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September 2017 Snapshot Survey – Spa Treatment Trends

March 6, 2018
Research, Spa Operations

Topic of focus – Spa Treatment Trends

The majority of spa respondents (58 percent) offer more than 10, but less than 40 treatments on their spa menu. Of these treatments, the most popular treatment times are 50 minutes (51 percent) and 60 minutes (37 percent) long. For Day Spa respondents, the most popular treatment time was 60-minutes (60 percent), while Resort/Hotel Spa respondents had slightly shorter times at 50 minutes (62 percent).

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September 2018 Snapshot Survey – Marketing

November 27, 2018
Research

Topic of focus – Technology in the Workplace

When asked which advertising methods they used, the majority of spa respondents identified email (83 percent) and social media (92 percent) as methods they used to market their services. Email was slightly more common among day spa respondents than hotel/resort spa respondents, at 93 percent and 78 percent respectively. A majority of hotel/resort spa respondents also identified magazine advertising as a method they used (51 percent). Similarly, resource partner respondents identified social media (95 percent), email (85 percent) and magazine (51 percent) as their top advertising methods.

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September 2020 Snapshot Survey — Retail Trends

December 15, 2020
Research

As spas continue to cope with the effects of the coronavirus pandemic, retail sales have become a more central part of the conversation about how they can diversify and supplement other revenue streams. ISPA’s September Snapshot Survey asked respondents to share information about retail trends in their spas.

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Setting the Standard: Benchmark Data Report Reveals Key Spa Industry Insights

November 2, 2023
Research

The spa industry entered 2022 still facing challenges from the effects of the pandemic. Though spa operating hours were no longer hugely affected by the pandemic, other issues had emerged, such as staffing difficulties and price inflation. A PwC-prepared report on the 2023 ISPA U.S. Spa Industry Study focuses on how the industry met the challenge of sustaining the momentum in the recovery from the pandemic. In the following pages, we will review some of the main findings in the 2023 report and consider its utility in predicting and informing decisions about growth of individual spa businesses and the spa industry as a whole. Note that, while the Study and related report focus on the spa industry in the U.S., many of its themes and findings are applicable to the global spa community.

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Social Media and Digital Marketing Strategies That Drive Results

August 7, 2025
Marketing and PR, Research

In an insightful ISPA town hall at the start of summer, a panel of spa marketing leaders shared proven strategies for boosting digital visibility, building brand loyalty and turning followers into paying customers. Panelists included Chris White, director of sales and marketing at Fairmont Scottsdale Princess; Sara O’Brien, director of marketing at The Broadmoor; and Sandra Miller, director of marketing at Glen Ivy Hot Springs. The session was moderated by then-ISPA Chair Kelleye Martin and generously sponsored by Lunya.

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The 2024 ISPA U.S. Spa Industry Study’s Full Report Marks The 25th Anniversary of the Spa Industry’s Benchmark Study

September 26, 2024
Research

Released this summer to ISPA members, the 2024 ISPA U.S. Spa Industry Study enables data-minded business leaders to discover the essential insights you need to navigate the evolving spa industry. The comprehensive 74-page report was commissioned by the ISPA Foundation to document the industry’s performance in 2023 amidst economic challenges such as price inflation and rising interest rates. The report offers critical data about ongoing pressures on consumer purchasing power and operational costs following the Covid-19 pandemic.

 

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