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September 2018 Snapshot Survey – Marketing

November 27, 2018
Research

Topic of focus – Technology in the Workplace

When asked which advertising methods they used, the majority of spa respondents identified email (83 percent) and social media (92 percent) as methods they used to market their services. Email was slightly more common among day spa respondents than hotel/resort spa respondents, at 93 percent and 78 percent respectively. A majority of hotel/resort spa respondents also identified magazine advertising as a method they used (51 percent). Similarly, resource partner respondents identified social media (95 percent), email (85 percent) and magazine (51 percent) as their top advertising methods.

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September 2020 Snapshot Survey — Retail Trends

December 15, 2020
Research

As spas continue to cope with the effects of the coronavirus pandemic, retail sales have become a more central part of the conversation about how they can diversify and supplement other revenue streams. ISPA’s September Snapshot Survey asked respondents to share information about retail trends in their spas.

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Setting the Standard: Benchmark Data Report Reveals Key Spa Industry Insights

November 2, 2023
Research

The spa industry entered 2022 still facing challenges from the effects of the pandemic. Though spa operating hours were no longer hugely affected by the pandemic, other issues had emerged, such as staffing difficulties and price inflation. A PwC-prepared report on the 2023 ISPA U.S. Spa Industry Study focuses on how the industry met the challenge of sustaining the momentum in the recovery from the pandemic. In the following pages, we will review some of the main findings in the 2023 report and consider its utility in predicting and informing decisions about growth of individual spa businesses and the spa industry as a whole. Note that, while the Study and related report focus on the spa industry in the U.S., many of its themes and findings are applicable to the global spa community.

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The 2024 ISPA U.S. Spa Industry Study’s Full Report Marks The 25th Anniversary of the Spa Industry’s Benchmark Study

September 26, 2024
Research

Released this summer to ISPA members, the 2024 ISPA U.S. Spa Industry Study enables data-minded business leaders to discover the essential insights you need to navigate the evolving spa industry. The comprehensive 74-page report was commissioned by the ISPA Foundation to document the industry’s performance in 2023 amidst economic challenges such as price inflation and rising interest rates. The report offers critical data about ongoing pressures on consumer purchasing power and operational costs following the Covid-19 pandemic.

 

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Walking the Talk: Providers of Well-being Services Must Remember Their Own Wellness

September 7, 2023
Research

“PHYSICIAN, HEAL THYSELF.” It is not a new idea: Writers in biblical times already referred to the adage as an age-old proverb, and versions of it are found in Classical texts from the 6th century B.C.E. and earlier.

The words sometimes have been used to taunt and doubt the individuals providing treatments—but at its core, the message is clear: To be able to nurture others, a caregiver must first tend to his or her own needs.

The concept may be ancient, but it has never been more applicable than in 2023. Only now, it may be quantifiable.

A pioneering study of leaders across health and well-being industries shows prioritizing leader well-being is critical for increasing industry and social effectiveness. In research findings reported this spring, Wisdom Works Group finds a unique opportunity for these leaders to enhance well-being for themselves and the people and organizations they serve.

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