Research

@media only screen and (min-width: 782px) { .tb-field[data-toolset-blocks-field="1a644c42745cd1c0a1f83ad430278378"] { display: none; } } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.3333fr) minmax(0, 0.3333fr) minmax(0, 0.3333fr);grid-column-gap: 50px;grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5a3cab36b5826f23278e0b4477948be2"] { padding: 25px; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5a3cab36b5826f23278e0b4477948be2"] > .tb-container-inner { max-width: 1140px; } h4.tb-heading[data-toolset-blocks-heading="23b6e8a3a40d2ad0f4e4ec458f89f083"]  { margin-bottom: 50px; }  .wpv-pagination-nav-links[data-toolset-views-view-pagination-block="6fc456e0d2a0e638575b0db58ccb05eb"] { text-align: center;justify-content: center; } .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__link { background-color: rgba( 69, 161, 161, 1 );border-radius: 30px;color: rgba( 255, 255, 255, 1 );font-size: 14px;color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__link:hover { background-color: rgba( 102, 102, 102, 1 );border-radius: 30px;color: rgba( 255, 255, 255, 1 );color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__icon { font-family: dashicons; }  .tb-field[data-toolset-blocks-field="600c97ae386b4e83c2980961722fb6c8"] { padding-top: 15px;padding-bottom: 15px; }  .tb-field[data-toolset-blocks-field="1a644c42745cd1c0a1f83ad430278378"] { border: 0px solid rgba( 0, 0, 0, 1 ); }  h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"]  { font-size: 24px; }  h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"] a  { color: rgba( 69, 161, 161, 1 ); } h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"] a:hover  { color: rgba( 14, 99, 164, 1 ); } @media only screen and (max-width: 781px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.3333fr) minmax(0, 0.3333fr) minmax(0, 0.3333fr);grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}     } @media only screen and (max-width: 599px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}     } 

<<< Back to ISPA Academy

June 2017 Snapshot Survey – Social Media

September 6, 2017

Marketing and PR, Research

Topic of focus – Social Media

The last Snapshot Survey to cover social media as a topic was the March 2012 survey. Notable usage changes over that time include 40 percent of all spas using LinkedIn as a business tool in June of 2017, compared to just 31 percent in 2012. Pinterest saw a similar increase with 10 percent of spas using it in 2012 and 20 percent using it in 2017. Twitter has seen a decrease in use as 67 percent of all spa respondents used it in 2012 compared to 52 percent in 2017.

June 2018 Snapshot Survey – Revenue-Generating Ideas

November 27, 2018

Research

Topic of focus – Revenue-Generating Ideas

Sixty percent of all spa respondents reported they have partnered with a local business or organization to help generate new revenue. Many of these partnerships consist of local restaurants, stores, corporate offices and hotels, offering discounts and making use of cross-promotions. In contrast, just 21 percent of resource partner respondents have partnered with a local business or organization to help generate new revenue.

June 2019 Snapshot Survey — Technology in the Workplace

November 6, 2019

Research

Topic of focus – Technology in the Workplace

The June Snapshot Survey inquired about technology use in the workplace, including mobile devices and industry software.

June 2020 Snapshot Survey — Reopening Continues

December 15, 2020

Research

The June 2020 edition of ISPA’s Snapshot Survey continues recent surveys’ focus on reopening as restrictions due to COVID-19 are lifted. The real-time feedback provided by this series of surveys continues to shed light on the experiences of owners and operators whose spas have already reopened, as well as those still in the planning phase. 62 percent of respondents’ spas had opened at the time they completed the June survey, and the results below are, where appropriate, divided into two categories: spas that have reopened and spas that have yet to reopen.

Living the Spa Life: Members Reflect on 2024

April 9, 2025

Research

As 2024 came to a close, ISPA conducted a special Year in Review Snapshot Survey, inviting members to share their personal and professional highlights from the year. The survey uncovered insights into workplace satisfaction, self-care practices, industry engagement and favorite pastimes. Here are some of the standout findings that paint a picture of a vibrant and thriving spa community.

March 2015 Snapshot Survey – Spa Treatment Trends

December 13, 2016

Research

Topic of focus – Spa Treatment Trends

In regards to the types of treatments/services that are included in their spa menus, almost all spa respondents (99 percent) offer facials, followed closely by massages (98 percent) and scrubs (97 percent).

March 2016 Snapshot Survey – Revenue Generating Ideas

December 13, 2016

Research

Topic of focus – Revenue Generating Ideas

When asked whether ISPA spa members had partnered with a local business or organization to generate new revenue, 36 percent of all spa members responded yes.

March 2017 Snapshot Survey – 100th Snapshot Survey

September 6, 2017

Research

Topic of focus – 100th Snapshot Survey: Job Satisfaction and Employee Values

Respondents were asked to rate their satisfaction in their current positions on a five-point scale with one being very unsatisfied, to five being very satisfied. Resource partner respondents had the highest average rating with 4.29 out of five in overall satisfaction. Spa service providers followed with an high 4.08 average and spa leaders had an average rating of 3.72 out of five.

March 2018 Snapshot Survey – Environmental Sustainability

November 27, 2018

Research

Topic of focus – Environmental Sustainability

The last time an ISPA Snapshot Survey focused on environmental sustainability was in March of 2010. At that time, 82 percent of spa respondents promoted recycling within the spa compared to 71 percent in 2018. More spas are using sustainable bags within their retail space (40 percent in 2018 compared to 36 percent in 2010). An uptick in spaces with an LEED certification was also evident among resort/hotel spas with 12 percent holding the certification in 2018 compared to only 4 percent eight years ago.

March 2019 Snapshot Survey — Employee Performance

April 24, 2019

Research

Topic of focus – Employee Performance

The March Snapshot Survey inquired about employee performance including performance review processes and tools used by respondents to track and report.

Start typing and press enter to search