Inspiration

@media only screen and (min-width: 782px) { .tb-field[data-toolset-blocks-field="1a644c42745cd1c0a1f83ad430278378"] { display: none; } } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.3333fr) minmax(0, 0.3333fr) minmax(0, 0.3333fr);grid-column-gap: 50px;grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5a3cab36b5826f23278e0b4477948be2"] { padding: 25px; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5a3cab36b5826f23278e0b4477948be2"] > .tb-container-inner { max-width: 1140px; } h4.tb-heading[data-toolset-blocks-heading="23b6e8a3a40d2ad0f4e4ec458f89f083"]  { margin-bottom: 50px; }  .wpv-pagination-nav-links[data-toolset-views-view-pagination-block="6fc456e0d2a0e638575b0db58ccb05eb"] { text-align: center;justify-content: center; } .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__link { background-color: rgba( 69, 161, 161, 1 );border-radius: 30px;color: rgba( 255, 255, 255, 1 );font-size: 14px;color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__link:hover { background-color: rgba( 102, 102, 102, 1 );border-radius: 30px;color: rgba( 255, 255, 255, 1 );color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="da2476a3e6d1e8fe1c7c4a1a60ec7cfc"] .tb-button__icon { font-family: dashicons; }  .tb-field[data-toolset-blocks-field="600c97ae386b4e83c2980961722fb6c8"] { padding-top: 15px;padding-bottom: 15px; }  .tb-field[data-toolset-blocks-field="1a644c42745cd1c0a1f83ad430278378"] { border: 0px solid rgba( 0, 0, 0, 1 ); }  h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"]  { font-size: 24px; }  h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"] a  { color: rgba( 69, 161, 161, 1 ); } h2.tb-heading[data-toolset-blocks-heading="0f0ffa98161cd8230bc658e06d74d4cf"] a:hover  { color: rgba( 14, 99, 164, 1 ); } @media only screen and (max-width: 781px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wp-block-toolset-views-wpa-editor > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.3333fr) minmax(0, 0.3333fr) minmax(0, 0.3333fr);grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}     } @media only screen and (max-width: 599px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-views-wpa-editor  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wp-block-toolset-views-wpa-editor .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .tb-container .tb-container-inner{width:100%;margin:0 auto} .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}     } 

<<< Back to ISPA Academy

Think Local

March 26, 2021

Inspiration, Marketing and PR, Retail

As spa directors continually search for ways to create authentic experiences for their guests while also increasing revenue, many have decided the best way to do that is by tapping into local resources. Businesses need revenue-boosting partnerships to succeed, and spa directors have decided that looking at local resources does that and also distinguishes them from their competitors.

Tips & Tricks From Daniel Pink

April 25, 2017

Inspiration

Looking for new ways to increase productivity and improve your work life?

Town Hall Panel: Takeaways From the 2024 ISPA Conference

July 11, 2024

Inspiration, Spa Operations

The Town Hall presented at the end of May took on a different twist. One month removed from the 2024 ISPA Conference in Phoenix, participants considered opportunities and outcomes from the annual gathering. Panelists Shana Ominsky, Catherine Warren and Eric Wilkinson identified notable takeaways and innovative offerings that will help ISPA members drive business growth in the months and years ahead.

Truth and Trust in 2025

April 9, 2025

Inspiration

I recently participated on a panel about wellness trends at Lake Austin Spa Resort’s annual Gathering of Wise Women program, where we took part in a lively discussion about what’s happening around the world that can affect our health and well-being.

Truth and trust are big topics for me. As a publicist, I’m hyper-aware of how people consume information and where they get their news—from current affairs and travel to the latest skincare techniques. Who would have imagined slathering snail mucin on our faces? And who am I to say that it’s wrong? (If you are not familiar, a quick TikTok search will provide some laughs.) The time it would take to disprove this information would be longer than clicking “buy now” after watching compelling testimonials on an Instagram reel.

Unreasonable Hospitality Meets Unforgettable Sweets

April 9, 2025

Inspiration

Christina Tosi and Will Guidara share a relentless drive to bring joy to people through culinary experiences. Guidara, the ISPA member-favorite hospitality guru best known for transforming Eleven Madison Park into the world’s best restaurant, champions the power of human connection in dining. Tosi, the creative genius behind Milk Bar, revolutionized desserts with her boundary-pushing, nostalgia-infused creations. Together, their stories showcase how passion and innovation can leave a lasting impact—both on taste buds and by inspiring others. The couple will appear on Day Two of the 2025 ISPA Conference in Colorado Springs to present an enlightening joint Power Session keynote address.

Where Innovation Meets Wellness

April 10, 2025

Inspiration

As the vibrant halls of CES 2025 buzzed with excitement, it was clear how far this legendary technology showcase has evolved since its humble beginnings in 1967. Hosted annually by the Consumer Technology Association (CTA), this year’s event drew 141,000 attendees and featured 4,500 exhibitors, ranging from established tech giants to ambitious startups.

Why a Remarkable Customer Experience Is Your Best Sales & Marketing Strategy

September 14, 2023

Inspiration

“We don’t need more marketing,” Dan Gingiss says. “What we need is more experiences. Experiences are the things people talk about, remember and want to share with others.”

Dan says he used to be an acolyte of email marketing. Now, he would happily give up the practice entirely. “Customer experience is the best marketing you do.”

How do we get more people to share their experience? “We only share two kinds of experiences: Really good and really bad experiences. We don’t talk about normal or ordinary or average or ‘meh’—we talk about extraordinary or terrible.”

Dan has found spa consumers want to share positive experiences. “All you have to do is look at your Instagram feed to see that.” He shares a methodology—the WISE framework—for creating experiences people want to share:

Why Core Values are Critical (Elevate Your Leadership Pt. IV)

December 18, 2019

Inspiration

Does your company have core values? It’s a leader’s responsbility to establish those, as well as recognize that each employee comes to work with their own set of values, too.

Why You Should Delegate (Elevate Your Leadership Pt. VII)

December 18, 2019

Inspiration

Do you catch yourself saying, it would just be easier if I did it myself? While that may be a short-term fix, it isn’t the best long-term solution. By delegating tasks, leaders empower their employees and foster growth.

Women’s Intimate Wellness: New Trends Are Translating into Revenue Growth Opportunities

June 13, 2024

Inspiration, Retail, Spa Operations

It’s no secret women’s wellness is transforming and businesses that want to tap into this large and wealthy consumer group must keep up with its trends. Spas are no exception, especially since women make up the largest percentage of spa service customers, and because spas are increasingly becoming wellness destinations. Understanding women’s wellness needs and adjusting product offerings and service menus to cater to those needs is a growth strategy many spas will want to make a top priority.

Start typing and press enter to search