Inspiration

<<< Back to ISPA Academy

Where Innovation Meets Wellness

April 10, 2025
Inspiration

As the vibrant halls of CES 2025 buzzed with excitement, it was clear how far this legendary technology showcase has evolved since its humble beginnings in 1967. Hosted annually by the Consumer Technology Association (CTA), this year’s event drew 141,000 attendees and featured 4,500 exhibitors, ranging from established tech giants to ambitious startups.

Read More

Why a Remarkable Customer Experience Is Your Best Sales & Marketing Strategy

September 14, 2023
Inspiration

“We don’t need more marketing,” Dan Gingiss says. “What we need is more experiences. Experiences are the things people talk about, remember and want to share with others.”

Dan says he used to be an acolyte of email marketing. Now, he would happily give up the practice entirely. “Customer experience is the best marketing you do.”

How do we get more people to share their experience? “We only share two kinds of experiences: Really good and really bad experiences. We don’t talk about normal or ordinary or average or ‘meh’—we talk about extraordinary or terrible.”

Dan has found spa consumers want to share positive experiences. “All you have to do is look at your Instagram feed to see that.” He shares a methodology—the WISE framework—for creating experiences people want to share:

Read More

Why Core Values are Critical (Elevate Your Leadership Pt. IV)

December 18, 2019
Inspiration

Does your company have core values? It’s a leader’s responsbility to establish those, as well as recognize that each employee comes to work with their own set of values, too.

Read More

Why You Should Delegate (Elevate Your Leadership Pt. VII)

December 18, 2019
Inspiration

Do you catch yourself saying, it would just be easier if I did it myself? While that may be a short-term fix, it isn’t the best long-term solution. By delegating tasks, leaders empower their employees and foster growth.

Read More

Women’s Intimate Wellness: New Trends Are Translating into Revenue Growth Opportunities

June 13, 2024
Inspiration, Retail, Spa Operations

It’s no secret women’s wellness is transforming and businesses that want to tap into this large and wealthy consumer group must keep up with its trends. Spas are no exception, especially since women make up the largest percentage of spa service customers, and because spas are increasingly becoming wellness destinations. Understanding women’s wellness needs and adjusting product offerings and service menus to cater to those needs is a growth strategy many spas will want to make a top priority.

Read More

Start typing and press enter to search

Scroll to Top