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Sessions

The 2025 ISPA Education Session and speaker lineup is overflowing with relevant topics and respected experts. See below for the daily session breakdown at #ISPA2025.

Keynote Speakers

Amy Purdy

Christina Tosi
& Will Guidara

Peter Katz

PRE-CONFERENCE: Monday, May 8

DAY ONE: Tuesday, March 11

Power Session: Day One

March 11, 2025 | 8:00 am

On Day One, attendees will be greeted by ISPA Chair Kelleye Martin and join in the celebration of a ISPA’s 35th anniversary followed by a presentation from keynote speaker Amy Purdy.

Session Details
Amy Purdy

Serenity & Success: Crafting a Magnetic Workplace Culture

March 11, 2025 | 11:00 am

In today’s competitive job market, attracting and retaining top talent is more challenging, and more crucial, than ever.  Join us for an exhilarating session designed to transform your spa workplace into a dynamic environment where talent not only thrives but is eager to stay.

Session Details
Rita Barreto

Escape the Type A Trap: Three Steps to Beat Burnout and Sustain Peak Performance

March 11, 2025 | 11:00 am

This session will leave attendees feeling excited, re-engaged, motivated and fired-up again, not only about work, but life in general. And most importantly, attendees will leave with a toolkit they can use immediately to start seeing results quickly.

Session Details
Erin Stafford

Mastering the Art of Budgeting and Forecasting

March 11, 2025 | 11:00 am

Session description coming soon!

Session Details

High Expectations: The Key to Attracting, Developing & Retaining Great People

March 11, 2025 | 2:00 pm

This session focuses on the powerful relationship between expectations and performance. Special emphasis will be on practical ways for leaders to infuse a culture of engagement, learning and ownership.

Session Details
Dr. Bryan K. Williams

Maximizing Your Spa’s Total Online Presence

March 11, 2025 | 2:00 pm

Struggling with your spa’s online presence? Understand how to maximize different exposure points to different customer segments, including both free and paid marketing opportunities.

Session Details
Stephanie Smith

DAY TWO: Wednesday, March 12

Elevating the Spa Experience to Develop a Loyal Client

March 12, 2025 | 8:00 am

In this session, we will explore the ever-growing desire in luxury for hyper personalization and discuss other Forbes Travel Guide standards that make a guest feel cared for and appreciated, which ultimately create a loyal guest for highest retention.

Session Details
Michael Conte

The Trajectory of Travel & Hospitality Trends

March 12, 2025 | 8:00 am

In this fast-paced data deep dive, Mr. Freitag will dissect the hotel performance metrics for the high-end hotel industry.

Session Details
Jan Freitag

Revolutionizing Spa Experiences with Technology

March 12, 2025 | 8:00 am

Session description coming soon!

Session Details

Power Session: Day Two

March 12, 2025 | 9:30 am

On Day Two, attendees will hear from power duo Will Guidara and Christina Tosi on the secrets to excellent customer service and leaving guests with unforgettable impressions.

Session Details
Christina Tosi & Will Guidara

The Zone of Excellence: Empowering High Performers

March 12, 2025 | 2:00 pm

This session will offer a heart-centered approach to empowering high achievers to unlock their potential.

Session Details
Jeff Salzenstein

Navigating the Legal Landscape: Key Challenges for Spa Leaders

March 12, 2025 | 2:00 pm

Session description and panelist details coming soon! Current panelists include Peter Tsoflias and Kenneth Ryan.

Session Details

Retail Excellence: Strategies to Create a Spa Profit Powerhouse

March 12, 2025 | 2:00 pm

During this session, we’ll focus on turn-key strategies to outfit your spa retail space to SELL. Keeping things seasonally fresh, creating a 5-star retail experience, keeping employees motivated and more.

Session Details
Delia McLinden

DAY THREE: Thursday, March 13

Power Session: Day Three

March 13, 2025 | 9:00 am

World-renowned singer/songwriter Peter Katz will lead ISPA Conference attendees through a riveting discussion and heartfelt performance to kick off the final day of the event.

Session Details
Peter Katz
Peter Katz

Spa Menu Bootcamp: Sculpting Success One Service at a Time

March 13, 2025 | 11:00 am

Get your spa menu in shape with this intensive workshop on spa menu development and positioning. Current panelists include Margaret Lora and Jaclyne Roe.

Session Details

Unlocking the Data: New Research Shaping the Spa Industry

March 13, 2025 | 11:00 am

Session description coming soon! Panelists include ISPA Foundation Chair Todd Shaw and Ella Kent.

Session Details

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