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Sessions

The 2025 ISPA Education Session and speaker lineup is overflowing with relevant topics and respected experts. See below for the daily session breakdown at #ISPA2025.

Keynote Speakers

Amy Purdy

Christina Tosi
& Will Guidara

Peter Katz

PRE-CONFERENCE: Monday, May 8

DAY ONE: Tuesday, March 11

Power Session: Day One

March 11, 2025 | 8:00 am

On Day One, attendees will be greeted by ISPA Chair Kelleye Martin and join in the celebration of a ISPA’s 35th anniversary followed by a presentation from keynote speaker Amy Purdy.

Session Details
Amy Purdy

Serenity & Success: Crafting a Magnetic Workplace Culture

March 11, 2025 | 11:00 am

In today’s competitive job market, attracting and retaining top talent is more challenging, and more crucial, than ever.  Join us for an exhilarating session designed to transform your spa workplace into a dynamic environment where talent not only thrives but is eager to stay.

Session Details
Rita Barreto

Escape the Type A Trap: Three Steps to Beat Burnout and Sustain Peak Performance

March 11, 2025 | 11:00 am

This session will leave attendees feeling excited, re-engaged, motivated and fired-up again, not only about work, but life in general. And most importantly, attendees will leave with a toolkit they can use immediately to start seeing results quickly.

Session Details
Erin Stafford

Mastering the Art of Budgeting and Forecasting

March 11, 2025 | 11:00 am

Budgeting and forecasting are the cornerstones of running a successful spa and it can be challenging!  A panel of seasoned industry experts will share the essential steps for building a strong budget for your spa operations.

Session Details

High Expectations: The Key to Attracting, Developing & Retaining Great People

March 11, 2025 | 2:00 pm

This session focuses on the powerful relationship between expectations and performance. Special emphasis will be on practical ways for leaders to infuse a culture of engagement, learning and ownership.

Session Details
Dr. Bryan K. Williams

Maximizing Your Spa’s Total Online Presence

March 11, 2025 | 2:00 pm

Struggling with your spa’s online presence? Understand how to maximize different exposure points to different customer segments, including both free and paid marketing opportunities.

Session Details
Stephanie Smith

The General Manager’s Perspective: Key Factors that Influence Decisions

March 11, 2025 | 2:00 pm

This expert panel of highly respected general managers will share key insights on how to ensure the spa’s voice is included in strategic decision-making. Attendees will gain an in-depth look at the factors that influence these decisions and learn how to secure a respected place at the table. Discover how spa and wellness are increasingly integrated into holistic planning conversations within resort and hotel properties worldwide.

Session Details

DAY TWO: Wednesday, March 12

Elevating the Spa Experience to Develop a Loyal Client

March 12, 2025 | 8:00 am

In this session, we will explore the ever-growing desire in luxury for hyper personalization and discuss other Forbes Travel Guide standards that make a guest feel cared for and appreciated, which ultimately create a loyal guest for highest retention.

Session Details
Michael Conte

The Trajectory of Travel & Hospitality Trends

March 12, 2025 | 8:00 am

In this fast-paced data deep dive, Mr. Freitag will dissect the hotel performance metrics for the high-end hotel industry.

Session Details
Jan Freitag

Revolutionizing Spa Experiences with Technology

March 12, 2025 | 8:00 am

Technology is playing a new and exciting role in all aspects of our lives. The wellness industry is no different. This diverse panel of industry leaders will explore how technology is playing an increasingly important role in shaping guest experiences, innovating new treatments and operational success.

Session Details

Power Session: Day Two

March 12, 2025 | 9:30 am

On Day Two, attendees will hear from power duo Will Guidara and Christina Tosi on the secrets to excellent customer service and leaving guests with unforgettable impressions.

Session Details
Christina Tosi & Will Guidara

The Zone of Excellence: Empowering High Performers

March 12, 2025 | 2:00 pm

This session will offer a heart-centered approach to empowering high achievers to unlock their potential.

Session Details
Jeff Salzenstein

Navigating the Legal Landscape: Key Challenges for Spa Leaders

March 12, 2025 | 2:00 pm

Spa operations come with a unique set of legal complexities- whether it’s managing third-part contractors, adhering to health and safety regulations, or addressing privacy concerns and much more! Don’t miss this essential session where we’ll discuss the legal best practices every sap leader needs to implement to reduce risk and protect their business.

Panelists include Peter Tsoflias and Kenneth Ryan.

Session Details

Retail Excellence: Strategies to Create a Spa Profit Powerhouse

March 12, 2025 | 2:00 pm

During this session, we’ll focus on turn-key strategies to outfit your spa retail space to SELL. Keeping things seasonally fresh, creating a 5-star retail experience, keeping employees motivated and more.

Session Details
Delia McLinden

DAY THREE: Thursday, March 13

Power Session: Day Three

March 13, 2025 | 9:00 am

World-renowned singer/songwriter Peter Katz will lead ISPA Conference attendees through a riveting discussion and heartfelt performance to kick off the final day of the event.

Session Details
Peter Katz
Peter Katz

Spa Menu Bootcamp: Sculpting Success One Service at a Time

March 13, 2025 | 11:00 am

Get your spa menu in shape with this intensive workshop on spa menu development and positioning. Current panelists include Margaret Lora and Jaclyne Roe.

Session Details

Unlocking the Data: New Research Shaping the Spa Industry

March 13, 2025 | 11:00 am

Session description coming soon! Panelists include ISPA Foundation Chair Todd Shaw and Ella Kent.

Session Details

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