Marketing and PR
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June 2017 Snapshot Survey – Social Media
Topic of focus – Social Media
The last Snapshot Survey to cover social media as a topic was the March 2012 survey. Notable usage changes over that time include 40 percent of all spas using LinkedIn as a business tool in June of 2017, compared to just 31 percent in 2012. Pinterest saw a similar increase with 10 percent of spas using it in 2012 and 20 percent using it in 2017. Twitter has seen a decrease in use as 67 percent of all spa respondents used it in 2012 compared to 52 percent in 2017.
Leveraging Social Media at #ISPA2023
Connecting with fellow spa professionals on social media in advance of the 2023 ISPA Conference is a great way to get the most out of your Conference experience. Establishing connections with other attendees before the event will enable you to build relationships, network and gain personal insights into the spa industry. Here are a few reasons why connecting with fellow spa professionals on social media is an important part of pre[1]paring for the ISPA Conference.
Mastering Social Media
Social media can be daunting for businesses. How often should you post? What content is best to share? When is the optimal time to post? These questions often leave business leaders feeling overwhelmed. However, creating a structured plan can simplify this process. The ISPA Talent Toolkit offers a comprehensive guide, 9 Steps to the Perfect Social Media Plan, to help businesses navigate these challenges effectively
Maximizing Spa Marketing with AI: How Artificial Intelligence Apps Can Help Spa Owners Boost Their Promotions and Attract More Clients
As the spa industry continues to grow and evolve, spa owners are constantly seeking new and innovative ways to promote their businesses and attract customers. In recent years, the rise of artificial intelligence (AI) technology has offered spas an exciting, unique opportunity to enhance their marketing efforts and stay ahead of the curve. From chatbots and personalized email marketing to social media analytics and virtual tour software, a variety of AI apps can help spa owners better understand their customers, tailor their marketing strategies and, ultimately, drive revenue growth. However, with so many options available, it can be challenging for spa owners to know where to start. In this article, we will explore the benefits of AI technology for spas and provide practical tips for spa owners looking to leverage AI apps to maximize their marketing efforts and promote their businesses effectively. While it would be impossible to catalog all the uses and applications for AI, this list serves as a great introduction.
Measuring Success: A Simple Tool for Spa Leaders
The spa industry faces a unique challenge: While it attracts amazing, people-focused, open-minded talent, it remains fiercely competitive and requires careful management of resources and expenditures. Spas excel in high-touch environments but must also maintain rigorous accountability.
Member Perspectives: Mindful Marketing
It goes without saying: to grow your business, you need to have effective marketing. Whether it takes the form of an email campaign to recapture existing clients, creating positive word-of-mouth among hotel staff or using Instagram to reach a wider audience, marketing is a skeleton key to unlock your spa’s growth potential.
Navigating Online Negativity in Your Spa
Pulse: As a Knowledge Builder presenter at the 2024 ISPA Conference, you will address the ISPA membership about public relations and company reputation. Share a little about what that means.
Darlene Fiske: The world is moving in warp speed: Texts, snaps, stories—it’s never been easier to communicate, and that brings on a new set of challenges to guests who want to complain loudly in the online world about their experiences. It also means you’ve got to be equipped with a nimble team and tools to react quickly and calmly. And with AI in our very near future, it also means that your online profile is more important than ever, since all the data being created now about your business will be fed to the machine and used to categorize you, to describe you, to teach others about you.
Revamped Talent Toolkit Arriving This Summer
The new ISPA talent toolkit will arm professionals with the key tools they need for success in a spa industry where talent recruitment and engagement are at the forefront of focus. Developed by ISPA and member volunteers, the Talent Toolkit will equip spas with the guidance and resources to create effective communication, recruit and interview employees, create in-depth job descriptions and much more.
The toolkit will go live on the ISPA website for members this summer. ISPA members should log in at experienceispa.com, then find the Talent Toolkit under the “Resources” tab. Sections of the ISPA Talent Toolkit.
Run a 5-Step Social Media Scan
If someone had walked up to you at the ISPA Conference & Expo in Las Vegas last September, and told you how much our lives were about to completely change, would you have believed them? I don’t think I would have! Let me ask you this: Just as you’ve had to evolve the way that you live and work and eat and learn—have you also evolved the way that you are now posting about your business, your brand, your products and services?
Sample Press Release
Distributing a press release with the launch of a new spa, spa offering, product, community partnership, etc. is key to garnering exposure for your announcement.