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Why PR Isn’t Dead And Other Essentials to marketing in an Untrustworthy World

July 11, 2024

Artificial intelligence is coming for us. And there’s nothing we can do to stop it. You can choose to ignore it, or you can play the game and learn how to extract valuable information and understand just how it can affect your business of spa operations.

What drives me crazy is the “artificial” side of things. Is that really a photo of a beach in Bali that I must visit? Or is it fake? How can you tell?

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