No Need to Massage These Numbers: ISPA’s Latest “Big Five” Statistics Show Spas Thriving

During its annual Conference, the International SPA Association (ISPA) unveiled the “Big Five” statistics, reflecting another year of positive momentum for the spa industry. Pulled from the comprehensive 2025 ISPA U.S. Spa Industry Study, his year’s findings reveal record-setting revenue, an increase in spa visits and steady growth in employment and spa locations—highlighting a strong and resilient industry.

The ISPA Foundation commissions PwC annually to conduct the U.S. Spa Industry Study, which provides a snapshot of the industry’s health through five key metrics: overall revenue, total spa visits, number of spa locations, revenue per visit and spa industry employment.

The “Big Five” year-over-year numbers all trended higher:

• Overall revenue climbed 5.8 percent, reaching $22.5 billion in 2024.
• Total spa visits increased 3.1 percent to 187 million.
• The number of spa locations grew 0.6 percent to 21,980.
• Revenue per visit rose 2.6 percent, reaching $120.30.
• Total spa industry employment expanded 1.6 percent to 376,200 as of January 2025.

“Another year of rising revenue and guest visits reflects a thriving spa industry, creating opportunities for businesses and spa professionals alike,” said ISPA President Lynne McNees. “By adapting to consumer demand for exceptional wellness experiences and prioritizing innovation and guest satisfaction, the industry has achieved steady growth across every key indicator while continuing to rebuild after the Covid pandemic.”

A chart of the Big Five statistics is available for download here. ISPA will release the complete U.S. Spa Industry Study later this year.