ISPA’s “Dream” Campaign Takes Home 2025 Gold TRENDY Award
The International SPA Association (ISPA), the leading professional association for global spa professionals, has earned a 2025 Gold TRENDY Award from Association TRENDS for its 2024 ISPA Conference promotion package. TRENDY Awards recognize the best marketing and communication pieces in the association and nonprofit community.
Competing in the “Best Convention Promotion Package” category, ISPA’s promotion package earned the Gold Award—the highest recognition given. Association TRENDS announced the award at the Salute to Association Excellence event held March 13 in Washington, DC.
The 2024 ISPA Conference theme, Dream, encouraged spa professionals to envision new possibilities for the industry’s growth. ISPA’s marketing strategy included social media, email communications, product sampling boxes and onsite materials to promote the event and reflect the theme. ISPA’s team designed the campaign to highlight the spa industry’s vibrancy and potential. The ‘Dream’ theme of ISPA’s 2024 Conference encouraged spa professionals to imagine new possibilities, and ISPA’s promotional campaign brought that vision to life.
“The ISPA team invested countless hours bringing the theme to life with the creation of more than 100 different signs, structures and digital marketing assets” said Lynne McNees, ISPA president. “Winning the Gold TRENDY is an incredible honor for all involved and the timing made it even more special—we received notification during ISPA’s 35th anniversary celebrations at our 2025 Conference. As we celebrate three and a half decades of delivering inspiring experiences for the spa community, this recognition reflects the lasting impact of our work in shaping and elevating the industry.”
Association TRENDS judges evaluate entries based on suitability for the audience, design attributes, production quality and content effectiveness. Nearly 200 entries from more than 80 organizations competed across the 25 categories this year, making ISPA’s achievement especially significant.
To view examples of the 2024 “Dream” campaign materials, visit https://joom.ag/Bejd.