ISPA Announces Seth Godin as Opening Keynote at #ISPA2020

November 19, 2019

International SPA Association announced bestselling author and Marketing Hall of Fame inductee Seth Godin as the opening keynote speaker for the 2020 ISPA Conference & Expo.

Godin is an internationally recognized speaker and popular blogger who has written countless posts about marketing, innovative ideas, business leadership and maintaining drive in the face of adversity. Using real-world examples from extremely successful companies, Godin will reveal to attendees the benefits of using creative, remarkable thinking to transform business ideas and practices.

“We are delighted to have Seth Godin present as the opening keynote at the 2020 ISPA Conference & Expo,” said ISPA President Lynne McNees. “Seth’s insights on how to be a marketing pioneer will leave our attendees with tools to transform their business practices.”

Named one of Time Magazine’s Top 25 Best Blogs, Godin has over 1 million subscribers and has published over 7,000 blog posts since its launch over a decade ago. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Godin has been able to motivate and inspire countless people around the world.

Godin has also published 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant New York Times and Wall Street Journal bestseller. As an entrepreneur, Godin has founded dozens of companies including altMBA, Squidoo, Yoyodyne and is the former VP of Direct Marketing at Yahoo. In 2013, Godin was one of just three professionals inducted into the Direct Marketing Hall of Fame.

Celebrating its 30th anniversary, the 2020 ISPA Conference & Expo will take place October 14–16, 2020 at Gaylord National in National Harbor, MD. Additional speakers will be announced at a later date. Registration is now open on

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