Research

Consumer Snapshot Initiative

In 2011, the ISPA Foundation launched the Consumer Snapshot Initiative to better understand consumer choices and their overall perception of the spa industry. This research is conducted through PricewaterhouseCoopers and made possible by the generous contributions of Foundation sponsors including those highlighted at the bottom of this page.

Consumer Research

These studies provide valuable insights into the attitudes and opinions of consumers.

Industry Research

The highly regarded PricewaterhouseCoopers research unit was commissioned to conduct the first ISPA U.S. Spa Industry Study in 1999. Since that time, they have served as valued research advisors and they ensure ISPA keeps its finger on the pulse of the industry. These studies monitor key performance metrics and identify emerging trends within the industry.

Snapshot Surveys

ISPA's Snapshot Surveys help members constantly stay attuned to what's trending in the spa industry. These members-only surveys are distributed via email the third Friday of each month and respondents receive the full results report within two weeks. Explore past Snapshot Survey reports by topic below. 

COVID-19

Customers

Employees

Marketing

Miscellaneous

Retail

Quarterly Performance