Consumer Snapshot Initiative
In 2011, the ISPA Foundation launched the Consumer Snapshot Initiative to better understand consumer choices and their overall perception of the spa industry. This research is conducted through PricewaterhouseCoopers and made possible by the generous contributions of Foundation sponsors including those highlighted at the bottom of this page.
Volume I Consumer Insights
Volume II Discounting & Loyalty
Volume III Consumer Insights
Volume IV Male Consumer Insights
Volume V Social Media & The Spa-Goer
Volume VI Perceptions & Preferences
Volume VII - Millennial Perceptions & Preferences
Volume VIII - Retail
Volume IX - The Spa-Going Experience
Consumer Research
These studies provide valuable insights into the attitudes and opinions of consumers.
Industry Research
The highly regarded PricewaterhouseCoopers research unit was commissioned to conduct the first ISPA U.S. Spa Industry Study in 1999. Since that time, they have served as valued research advisors and they ensure ISPA keeps its finger on the pulse of the industry. These studies monitor key performance metrics and identify emerging trends within the industry.
2019 ISPA Spa Industry Study
2018 ISPA Spa Industry Study
2018 ISPA Spa Workforce Study
2017 ISPA Spa Industry Study
2016 ISPA Spa Industry Study
2015 ISPA Spa Industry Study
2014 ISPA Spa Industry Study
2013 ISPA Spa Industry Study
2012 ISPA Spa Industry Study
2011 ISPA Spa Industry Study
2010 ISPA Spa Industry Study
2009 ISPA Spa Industry Study
2008 ISPA Spa Industry Study
2007 ISPA Spa Industry Study
2006 ISPA Spa Industry Study
2004 ISPA Spa Industry Study
2002 ISPA Spa Industry Study
Snapshot Surveys
ISPA's Snapshot Surveys help members constantly stay attuned to what's trending in the spa industry. These members-only surveys are distributed via email the third Friday of each month and respondents receive the full results report within two weeks. Explore past Snapshot Survey reports by topic below.
Customers
Employees
May 2019 Service Fees
March 2019 Performance
August 2018 Training
August 2016 Job Descriptions
February 2016 Training
August 2015 Full vs Part-Time
September 2014 Retention
August 2014 Recruitment
September 2013 Employees
August 2012 Loyal Employees
February 2012 Training & Wages
September 2011 Work Culture
Marketing
September 2018 Marketing
August 2017 Marketing
June 2017 Social Media
September 2016 Marketing
February 2015 Word-of-Mouth Marketing
February 2014 Marketing Insights
November 2012 Targeted Marketing
March 2012 Social Media Usage
June 2011 Discounting & Sales Strategies
Miscellaneous
February 2019 Philanthropy
December 2018 Year in Review
November 2018 Spa Treatment Trend Results
June 2018 Revenue Ideas
March 2018 Sustainability
February 2018 Technology
December 2017 Year in Review
November 2017 Partnerships
September 2017 Spa Treatments
March 2017 100th Snapshot Survey
February 2017 Wellness
November 2015 Gratuities
March 2016 Revenue Ideas
May 2016 Snapshot Survey
September 2015 ISPA Members
December 2016 Year in Review
June 2015 Technology
December 2014 Year in Review
March 2015 Spa Treatments
May 2014 Member Profile
December 2013 Year in Review
November 2013 Expenses
August 2013 Hosting Events
May 2013 Spa Menus
February 2013 Wellness
September 2012 Partnerships
February 2011 Efficiencies
Retail
Quarterly Performance
April 2019 Snapshot Survey
January 2019 Snapshot Survey
October 2018 Snapshot Survey
July 2018 Snapshot Survey
April 2018 Snapshot Survey
January 2018 Snapshot Survey
October 2017 Snapshot Survey
July 2017 Snapshot Survey
April 2017 Snapshot Survey
January 2017 Snapshot Survey
October 2016 SnapShot Survey
July 2016 SnapShot Survey
April 2016 Snapshot Survey
January 2016 Snapshot Survey
October 2015 Snapshot Survey
July 2015 Snapshot Survey
April 2015 Snapshot Survey
January 2015 Snapshot Survey
October 2014 Snapshot Survey
July 2014 Snapshot Survey
April 2014 Snapshot Survey
