ISPA TO DEBUT LIVESPA IN 2008

LEXINGTON, Ky. – In 2008, the International SPA Association will build upon its reputation as the voice of the spa industry by debuting LiveSpa. To be published in June, this inaugural publication will focus on educating the spa consumer.

“With more than 14,000 spas in the United States alone, the spa lifestyle is clearly mainstream. However, consumers still have important questions about etiquette, what goes on at a spa and the benefits of the spa experience. LiveSpa’s content will address those questions while encouraging more people to embrace spa-going,” said ISPA President Lynne McNees. “ISPA is proud to produce this new tool that will educate the next generation of spa-goers and will, in turn, grow our members’ businesses and sustain the industry.”

LiveSpa is the sister publication of Pulse, the magazine for the spa professional. “The mission of this new publication from ISPA is to directly answer questions from the periphery spa-goer, those who have yet to completely convert to the spa lifestyle,” said Executive Editor Julie Wilson. “This magazine will avoid the use of spa jargon and ethereal language and speak directly to those relatively new to the spa experience. LiveSpa will be a timeless resource for spa consumers of all experiences.”

Planned articles include:

• Through the Eyes of a First-time Spa-goer – a behind-the-scenes look at a newbie’s spa experience
• The Mindful Approach to Aging – (Hint: there’s no “get young quick” scheme)
• Organically Inclined – What does “pure” and “natural” mean anyway when it comes to skin and body care products?
• Food Less Traveled – Eating healthy in your own backyard

In order to reach the spa-going consumer, LiveSpa will be circulated to all ISPA members, with additional copies available for purchase. The association has more than 3,000 members in 75 countries. The complete list of members may be found on http://www.experienceispa.com/cms/cms/articles/.

About ISPA

ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on http://www.experienceispa.com/cms/cms/articles/.