Spa Operations

Topic of focus - Partnerships

More than half of all spa respondents (52 percent) have partnered with a local business in 2017. This number was more than two-thirds for day spa respondents at 70 percent, compared to just 41 percent of Resort/Hotel Spas. For resource partner respondents, just 39 percent partnered with a local business, while the largest segment (55 percent) partnered with a national non-profit organization.

Show MoreShow Less

Log In

Topic of focus - Spa Treatment Trends

The majority of spa respondents (58 percent) offer more than 10, but less than 40 treatments on their spa menu. Of these treatments, the most popular treatment times are 50 minutes (51 percent) and 60 minutes (37 percent) long. For Day Spa respondents, the most popular treatment time was 60-minutes (60 percent), while Resort/Hotel Spa respondents had slightly shorter times at 50 minutes (62 percent).

Show MoreShow Less

Log In

As former Health and Healing Director at Canyon Ranch, GM of Travaasa and successful Hospitality Consultant who has lead resorts, spas and medical organizations around the country, Kristine Huffman of Hutchinson Consulting shares must-have skills that every Spa Director should possess.

Log In

Are You An Emotionally Intelligent Leader?

By Merit Gest

Log In

This graphic highlights areas of highest attention on a spa's menu. 

Log In

Log In

Log In

Log In

Log In

Log In

Log In

Log In

Delivering a Wow Experience - How to Create Exceptional Service Habits 

By Dr. Bryan Williams

It all begins with a thought. Thoughts turn into words, words turn into behaviors, and behaviors turn into habits. In fact, anything we consistently do will become a habit. Napoleon Hill wrote: “Thoughts are things, and powerful things at that.” It generally takes anywhere between three to four weeks of daily repetition to form a habit, but once it’s formed, it is very difficult to not do it. The mind doesn’t know if it’s a good or bad habit. Your mind just accepts whatever you feed it, and the habits ensue. To deliver a consistently exceptional service experience, there must be habits that are hardwired throughout your entire team.

Log In

Global Best Practices to Jumpstart Success - How to Elevate Your Spa's Wellness Programs

By Jean-Guy De Gabriac

There’s a reason why sharing best practices is important in our industry. Doing so ensures that we are able to identify the proven-and-tested solutions and ideas that can help us elevate our practice to a higher level and create the best possible standards for the spa industry. Sharing best practices, especially on how we plan, develop and deliver spa wellness programs and activities, will help us build tools, strategies and resources that can jumpstart success for our spa or business.

Log In

Have you ever made a mistake with a customer? Of course you have!

Show MoreShow Less

View Full Content

Read Gerry Hickel's thorough examination of the do's and don'ts of spa management contracts.

Show MoreShow Less

Log In

This text is designed to help spa directors, owners, managers and suppliers better understand the full scope of operational procedures that can be implemented in order to run an effective spa.

Show MoreShow Less

Log In

The modern spa era saw spas shift from their ancient medical and spiritual emphasis to today’s corporate model that primarily focuses on beauty, fitness, and wellness.

Click "View Full Content" below to access the complete textbook.

View Full Content

My definition of a great facial is when I fall asleep. Once I make it past the torture of the pore extractions, I settle in to a peaceful, meditative state. If I have to ask if I was purring (because, of course, I don’t snore), then it was an exceptional experience. 

Show MoreShow Less

View Full Content

Word is getting around about the many benefits of cannabis and is particularly catching the attention of people who are into natural health and wellness.

Show MoreShow Less

View Full Content