The modern spa era saw spas shift from their ancient medical and spiritual emphasis to today’s corporate model that primarily focuses on beauty, fitness, and wellness.

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As former Health and Healing Director at Canyon Ranch, GM of Travaasa and successful Hospitality Consultant who has lead resorts, spas and medical organizations around the country, Kristine Huffman of Hutchinson Consulting shares must-have skills that every Spa Director should possess.

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Are You An Emotionally Intelligent Leader?

By Merit Gest

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This graphic highlights areas of highest attention on a spa's menu. 

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Mattison is a world-renowned expert on workforce trends and the generational change we’re currently experiencing in the workforce; his work tracks how shifting demographics will necessitate a new style of leadership. In his book, The War at Work, Mattison details how reimagining leadership and talent management for the 2020s is the key to building stronger, more effective teams.

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This FAQ provides detailed guidelines, sourced from the CDC, for the proper use of personal protective equipment, including cloth face coverings and gloves.

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This one page poster highlights the spa industry’s shared commitment to staff and guests by identifying seven standards intended to foster confidence and peace of mind as spas reopen.

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This checklist will serve as a guide for spas as they develop their custom reopening strategy. In addition to the checklist, a set of communications templates are included at the end of the document to assist with marketing efforts.

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All spas who commit to ISPA’s Sanitation & Hygiene Standards are encourage to display this commitment visual within their spa and/or website. 

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This checklist provides additional guidance and support for employees returning to work following COVID-19-related closures. Consider completing the steps below as part of a five to ten-day countdown.

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The customizable Returning Staff FAQ template provides space to document and respond to important questions spa staff may have as they return to work (suggestions included), with space to add and amend questions and answers as necessary. Additionally, the customizable talking points template provides space to supply staff with unified responses to possible guest questions and concerns (suggestions included), with space to add and amend questions and answers as necessary.

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This document will serve as an overview for the necessary sanitation and hygiene standards that will need to be considered prior to reopening.  As with all of these documents, the standards may be updated over time as circumstances change.

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Delivering a Wow Experience - How to Create Exceptional Service Habits 

By Dr. Bryan Williams

 

It all begins with a thought. Thoughts turn into words, words turn into behaviors, and behaviors turn into habits. In fact, anything we consistently do will become a habit. Napoleon Hill wrote: “Thoughts are things, and powerful things at that.” It generally takes anywhere between three to four weeks of daily repetition to form a habit, but once it’s formed, it is very difficult to not do it. The mind doesn’t know if it’s a good or bad habit. Your mind just accepts whatever you feed it, and the habits ensue. To deliver a consistently exceptional service experience, there must be habits that are hardwired throughout your entire team.

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Global Best Practices to Jumpstart Success - How to Elevate Your Spa's Wellness Programs

By Jean-Guy De Gabriac

There’s a reason why sharing best practices is important in our industry. Doing so ensures that we are able to identify the proven-and-tested solutions and ideas that can help us elevate our practice to a higher level and create the best possible standards for the spa industry. Sharing best practices, especially on how we plan, develop and deliver spa wellness programs and activities, will help us build tools, strategies and resources that can jumpstart success for our spa or business.

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Have you ever made a mistake with a customer? Of course you have!

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THE HOLIDAYS CAN BE AN ABUNDANT TIME FOR THE SPA INDUSTRY, and despite current restrictions, we are confident that with hard work, flexibility and creativity, you’ll navigate the busiest time of year and and—more importantly—increase sales at the spa.

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Spas around the world spent a significant portion of 2020 working to prepare for reopening. Grappling with the always-evolving challenges of the COVID-19 crisis meant implementing new sanitation protocols, rethinking budgets, streamlining the guest experience and, in many instances, simply finding a way to survive. Of course, the goal of all that hard work was to create the kind of safe, relaxing, rejuvenating environments that have led millions of people to make spa visits a core part of their wellness routines.

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STAFFING HAS LONG BEEN AN ISSUE IN THE SPA INDUSTRY before the pandemic began: for years, data from the ISPA U.S. Spa Industry showed that there were more open positions than there were qualified applicants to fill them.

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Many people who enter the spa industry see themselves as healers by nature, whether they are working as a practitioner or creating products that are sold in a spa. That strong desire to help and take care of people is often the common thread between spa managers and vendors. When it comes to employees’ mental well-being, however, spa leaders must balance that impulse with a clear understanding of the limits of their role and the ability to recognize when employees may be best served by outside resources.

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Topic of focus - Partnerships

More than half of all spa respondents (52 percent) have partnered with a local business in 2017. This number was more than two-thirds for day spa respondents at 70 percent, compared to just 41 percent of Resort/Hotel Spas. For resource partner respondents, just 39 percent partnered with a local business, while the largest segment (55 percent) partnered with a national non-profit organization.

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