Topic of focus - Partnerships

More than half of all spa respondents (52 percent) have partnered with a local business in 2017. This number was more than two-thirds for day spa respondents at 70 percent, compared to just 41 percent of Resort/Hotel Spas. For resource partner respondents, just 39 percent partnered with a local business, while the largest segment (55 percent) partnered with a national non-profit organization.

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Topic of focus - Spa Treatment Trends

The majority of spa respondents (58 percent) offer more than 10, but less than 40 treatments on their spa menu. Of these treatments, the most popular treatment times are 50 minutes (51 percent) and 60 minutes (37 percent) long. For Day Spa respondents, the most popular treatment time was 60-minutes (60 percent), while Resort/Hotel Spa respondents had slightly shorter times at 50 minutes (62 percent).

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As former Health and Healing Director at Canyon Ranch, GM of Travaasa and successful Hospitality Consultant who has lead resorts, spas and medical organizations around the country, Kristine Huffman of Hutchinson Consulting shares must-have skills that every Spa Director should possess.

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Are You An Emotionally Intelligent Leader?

By Merit Gest

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This graphic highlights areas of highest attention on a spa's menu. 

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This FAQ provides detailed guidelines, sourced from the CDC, for the proper use of personal protective equipment, including cloth face coverings and gloves.

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This one page poster highlights the spa industry’s shared commitment to staff and guests by identifying seven standards intended to foster confidence and peace of mind as spas reopen.

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This checklist will serve as a guide for spas as they develop their custom reopening strategy. In addition to the checklist, a set of communications templates are included at the end of the document to assist with marketing efforts.

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All spas who commit to ISPA’s Sanitation & Hygiene Standards are encourage to display this commitment visual within their spa and/or website. 

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This checklist provides additional guidance and support for employees returning to work following COVID-19-related closures. Consider completing the steps below as part of a five to ten-day countdown.

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The customizable Returning Staff FAQ template provides space to document and respond to important questions spa staff may have as they return to work (suggestions included), with space to add and amend questions and answers as necessary. Additionally, the customizable talking points template provides space to supply staff with unified responses to possible guest questions and concerns (suggestions included), with space to add and amend questions and answers as necessary.

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This document will serve as an overview for the necessary sanitation and hygiene standards that will need to be considered prior to reopening.  As with all of these documents, the standards may be updated over time as circumstances change.

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Delivering a Wow Experience - How to Create Exceptional Service Habits 

By Dr. Bryan Williams

 

It all begins with a thought. Thoughts turn into words, words turn into behaviors, and behaviors turn into habits. In fact, anything we consistently do will become a habit. Napoleon Hill wrote: “Thoughts are things, and powerful things at that.” It generally takes anywhere between three to four weeks of daily repetition to form a habit, but once it’s formed, it is very difficult to not do it. The mind doesn’t know if it’s a good or bad habit. Your mind just accepts whatever you feed it, and the habits ensue. To deliver a consistently exceptional service experience, there must be habits that are hardwired throughout your entire team.

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Global Best Practices to Jumpstart Success - How to Elevate Your Spa's Wellness Programs

By Jean-Guy De Gabriac

There’s a reason why sharing best practices is important in our industry. Doing so ensures that we are able to identify the proven-and-tested solutions and ideas that can help us elevate our practice to a higher level and create the best possible standards for the spa industry. Sharing best practices, especially on how we plan, develop and deliver spa wellness programs and activities, will help us build tools, strategies and resources that can jumpstart success for our spa or business.

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Have you ever made a mistake with a customer? Of course you have!

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Read Gerry Hickel's thorough examination of the do's and don'ts of spa management contracts.

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Spa Operations Manual

Textbook | Category: Spa Operations

This text is designed to help spa directors, owners, managers and suppliers better understand the full scope of operational procedures that can be implemented in order to run an effective spa.

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The modern spa era saw spas shift from their ancient medical and spiritual emphasis to today’s corporate model that primarily focuses on beauty, fitness, and wellness.

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The Facial Upsell

Article | Category: Spa Operations

My definition of a great facial is when I fall asleep. Once I make it past the torture of the pore extractions, I settle in to a peaceful, meditative state. If I have to ask if I was purring (because, of course, I don’t snore), then it was an exceptional experience. 

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Word is getting around about the many benefits of cannabis and is particularly catching the attention of people who are into natural health and wellness.

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