Retail Management for Spas

Retail Management for Spas represents an important step in the sustainability of the spa industry. The global spa industry has experienced a great deal of change. In some countries, the industry has seen phenomenal growth and in other areas, this growth is just beginning. As the industry continues to evolve, and as more and more consumers learn the benefits of spas and health and wellness lifestyle changes, the industry must be ready to address their needs.

In order to sustain the spa industry, it is imperative that spa professionals have the business tools that are necessary for their own growth and vitality. With such growth and demand, informational tools and resources on subjects such as retail, financial management, compensation, consumer and industry research and trends, and standard operating procedures and management skills are imperative. These tools will allow for an even greater customer service experience and allow spas to be even better prepared for their guests.

Retail Management for Spas | Chapter 2.6 | Creating Retail Classifications

In many ways, identifying trends, defining the spa’s philosophy, and stating the spa’s mission and core values could be characterized as part of the art of retail. 

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Retail Management for Spas | Chapter 2.7 | Sales Planning

Sales planning affects the spa in many ways.

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Retail Management for Spas | Chapter 2.8 | Compensation

How compensation is designed will play a key role in the success of the spa’s retail and retail plan.

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Retail Management for Spas | Chapter 3 | Purchasing

At the Urban Spa …

Reuben clicked offline after making his plane reservations and went to the printer to pick up the confirmation. He would be leaving for the ISPA conference in six weeks. He was especially looking forward to the Expo as he’d made appointments with two of his vendor partners to discuss their new lines.

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Retail Management for Spas | Chapter 3.1 | Purchasing Strategies

Purchasing often feels somewhat akin to shopping. The retail buyer—whether it is a retail manager or the spa director—gets to browse catalogs and brochures, sample products, and search for the best deals. However, unlike the individual shopper, the retail buyer has a weighty responsibility on his or her shoulders.

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Retail Management for Spas | Chapter 3.2 | Vendor Selection

Getting a start on vendor selection can be overwhelming. Whether a spa is planning a new retail space or just rethinking its current one, there are some guidelines that can help a spa professional through this process.

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Retail Management for Spas | Chapter 3.3 | Vendor Partnerships

The relationship between spas and their vendors can go far beyond the simple provision and purchasing of products. The relationship is one that can develop into a partnership—a partnership that is of equal value to both the vendor and the spa. When this happens, the vendor goes from being a seller to being a resource partner.

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Retail Management for Spas | Chapter 3.4 | Private Label

While 42 percent of spas within the industry have private label products, there is a direct correlation between the size of the spa and whether it carries private label products.

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Retail Management for Spas | Chapter 4 | Inventory Management

At the Urban Spa …

Reuben laughed confidently at the retail consultant’s question. “Of course I can tell you our top 20 selling items,” he said.

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Retail Management for Spas | Chapter 4.1 | Supporting the Plan

Once spa professionals understand how to establish a solid retail plan that incorporates product classifications and revenue goals, the next step is learning how to support the plan. This chapter presents the essential concepts and tools for effective retail inventory management. Many of these concepts and methodologies are second nature to those working in traditional retail operations, but are not so intuitive for many spa professionals.

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