Will Guidara

Day Two Power Session

Will Guidara is the former co-owner and driving force behind world-renowned restaurants Eleven Madison Park and NoMad. Under his leadership, Eleven Madison Park earned three Michelin stars and received four stars from the New York Times. In 2017, the restaurant claimed the top spot on the list of the World’s 50 Best Restaurants.

A graduate of the hospitality school at Cornell University, Guidara is the author of the bestselling Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect and co-author of four cookbooks. He is a Crain’s New York Business 40 Under 40 honoree and a Wall Street Journal Innovator Award recipient.

ISPA members remember Guidara from his riveting Town Hall presentation at the 2023 ISPA Conference in Las Vegas, which inspired attendees to strive for an exceptional level of customer service.

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