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Margaret Lora

Margaret Lora is a highly accomplished professional with over 25 years of leadership in spa operations and sales, spanning luxury hospitality, med spas and day spas. From managing iconic properties to launching innovative spa concepts, she has shaped the industry through strategic operations, brand development and a commitment to excellence. As co-founder of Wonders of Wellness (WOW) Spa Consulting, Margaret continues to lead with innovation, integrating sustainability and holistic wellness into transformative spa experiences.

Tech that Connects: Enhancing Guest Experiences with AI: This session will show how AI and smart technology can give that time back while enhancing treatments and personalizing guest interactions without losing the warmth and care that define spa culture.

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Tech that Connects: Enhancing Guest Experiences with AI

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