Carrie Ummel

Carrie Ummel

An experienced and driven visionary with over 20 years of retail experience, Carrie Ummel is passionate about helping hospitality executives and ownership evolve and grow their resort’s retail business through effective storytelling and relationship selling.

She is committed to providing the most enjoyable and memorable shopping experiences for guests visiting her client’s destination resort and spa boutiques, and has a deep love for helping and inspiring others to live their best life, styled.

Throughout her career, Carrie has worked in a variety of personal stylist and consultative roles for various hospitality, spa and retail brands including Trilogy Spa Holdings, Fairmont Hotels & Resorts, The Buckle and Stella & Dot.

She now runs her own retail consulting business, Madsen + Ales, where she specializes in full retail operation management including buying, merchandising, training, store openings and creative events. Carrie is directly responsible for working with Trilogy Spa Holdings as well as other four and five diamond luxury properties to develop retail strategies that drive sales growth, improve J.D. Power performance and enhance the overall guest experience, and has a proven track record in creating unique and memorable luxury retail experiences that drive overall bottom line results.


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