NEW VOICES, FRESH IDEAS
Meet the Newest ISPA Board Members
by Jamison Stoike
ISPA's mission is to empower its members by advocating for the spa industry and strategically steering the industry towards success; the ISPA Board of Directors, as a group of ISPA’s most thoughtful leaders and advocates, are responsible for crafting a purposeful vision for our industry and ISPA’s members.
Each year, ISPA welcomes fresh faces to the board, whose unique perspectives and styles bring new ideas to the table. After an extensive application process, thorough interviews and careful consideration by the board, five new board members have been selected. Additionally, two returning board members—Patrick Huey and Robert Vance—have been selected to their second terms.
Join Pulse in welcoming the newest members on the ISPA Board of Directors!
Senior Director of Spa & Wellness
21c Museum Hotels
Four Words to Describe Her: “Fun, Reliable, Relatable, Passionate”
Natasha Burns originally entered into the spa industry through fitness—after majoring in athletic training at Purdue University, Burns pursued a master’s degree at Arizona State while serving as a graduate assistant athletic trainer. Ultimately, she attended massage therapy school in Arizona and took her first job at the Spa at Caesars Palace. In 2006, she opened Qua Baths & Spa at Caesars Palace and later, in 2009, the Spa at the Mandarin Oriental Las Vegas. Burns moved to Cincinnati, Ohio, in 2012, where she’s spent the past seven years as spa manager at the Spa at 21c Cincinnati. She cites her recent elevation to senior director of spa & wellness for all 21c Museum Hotels as her proudest professional accomplishment.
Prior to joining the Board, Burns served on the ISPA Volunteer committee.
For Burns, the best part of spa is its transformational nature. “Being able to transform people’s lives in just a couple of hours is my favorite thing,” says Burns.
Fun Fact: Natasha appeared on Wheel of Fortune and won.
Four Words to Describe Her: “Courageous, Passionate, Visionary, Inspirational”
The leader of Bellus Academy since 2005, Lynelle Lynch is an educator and industry advocate whose goal is to train the next generation of estheticians, massage therapists and beauticians. Her favorite aspect of spa is the way that it transforms the lives of both guests and “the individuals who have the pleasure of being a part of the industry.”
ISPA members will likely recognize Lynch from her role with Beauty Changes Lives, a non-profit foundation she founded in 2009 to help individuals pursuing careers in beauty and spa. In this capacity, Lynch worked with ISPA leadership on the Get Your Dream Job campaign in 2017. Lynch cites Beauty Changes Lives as her proudest professional accomplishment and is excited to launch a new recruitment campaign in January: “Make Your Mark!”
Fun Fact: Lynch is a former Miss Colorado USA who loves to ski, golf and cook.
Director of Spa & Salon
St. Andrews Country Club
Three Words to Describe Her: “Enthusiastic, Positive, Driven”
MacLellan, who originally trained as an esthetician, has worked for both sides of the spa industry. After entering into the world of spa, MacLellan worked as a spa coordinator for six years before joining Pevonia Natural Skincare, eventually becoming vice president of sales. After opening her own spa facility in 2009, she joined St. Andrews Country Club in 2018, where she spearheaded the creation of its standalone spa.
MacLellan’s constant evolution as a spa professional mirrors the continual evolution of the spa industry as a whole. this constant change, says macLellan, feeds her energy and “allows me to be creative to keep my team and clients engaged.”
Fun Fact: When she’s not helping her team members excel, you might find Dawn behind the wheel of a fast car.
National Sales Manager – Hospitality
Three Words to Describe Him: "Ready, Set, Go!"
Muller may work for a fitness company, but he understands the importance of a holistic approach to wellness that includes mental health and the benefits of spa. As the national sales manager – hospitality for Technogym, Muller has overseen the further expansion of Technogym into spas alongside the burgeoning integration of fitness and spa.
Fun Fact: Jay’s guilty pleasures are chocolate and cheese, but he generally avoids eating gluten, soy and dairy.
Freedom Spa, LLC
Four Words to Describe Him: “Giver, not a getter.”
Eric Savage may be new to the world of spa, but he’s not new to being a business leader—over his long career in the automotive industry, he’s bought and sold 13 car dealerships. At one point, Savage managed 9 dealerships and 450 employees. In 2016, he fell in love with spa and dove headfirst into learning the business. now based in hawaii, Savage opened Freedom Spas, a chain of 10 spas, in 2018. He credits ISPA’s incredible member resources—which provided him with reference material, data and education—as a big boon to making this transition.
Savage long sought to make the automotive business more customer-centric—“the life-improvement business, instead of the car business,” says Savage. With spa, Savage says that he feels like he’s “finally found my tribe!”
Fun Fact: Eric is a pilot and a clasically trained pianist. He also makes an awesome risotto.