Conversations with Daymond John

Daymond John is an internationally-known entrepreneur, business leader and brand guru who founded iconic fashion brand FUBU. After establishing the business in 1992 in his home in
Hollis, Queens, John grew FUBU into a brand that grossed hundreds of millions of dollars each year. In 2009, John joined the cast of ABC’s hit show Shark Tank, which has made him a household name across the
United States. John was a keynote speaker at the 2018 ISPA Conference & Expo.

John is also a bestselling author; his most recent book, Rise and Grind, is about the common habits and practices of creative thinkers, entrepreneurs and go-getters across multiple industries. Pulse got the opportunity to speak with John about his book, his “Rise and grind” habits, and his advice for the spa industry’s many small business owners.

Pulse: What traits or habits stood out the most to you about the highachievers you talked to for Rise and Grind?
Daymond John: Discipline. People who are dedicated to mapping out a schedule and focusing on what needs to get done that day. What makes sense for you doesn’t make sense for everyone else.

P: What are some immediate changes our readers can make in their lives to start rising and grinding?
J: Schedule out your day. Set reasonable and attainable goals that you can accomplish by the end of today, tomorrow, next week, etc.

P: You talked about self-care both in your keynote at the ISPA Conference & Expo and in Rise and Grind.
What led to your realization about its importance? What are your self-care habits?
J: After working and talking with some amazing leaders throughout the years, I thought to myself, “I need to study these people and take better care of myself.” After 10 years of Shark Tank, I have realized that we, as entrepreneurs, need to set aside time to take care of ourselves. My self-care habits consist of goal setting but, more importantly, setting aside time for family and prayer.

P: I’ve heard that you’re a big fan of Monopoly. How do you use Monopoly to gain insight into other people’s business philosophies and discover what their values are?
J: Monopoly gives you a glimpse of a person’s character. Watching how someone negotiates, wins, responds to failures, etc., is quite telling. Does a person blame others for his or her shortcomings? Do they get frustrated? Do they collaborate or rely totally on the rolls of the dice? Do they get analysis paralysis and lose without making any deals with others? Do they quit when things aren’t looking good?

P: The spa industry is full of small businesses and entrepreneurs. If you could give them one piece of advice, what would it be?
J: Don’t overly concern yourself with what you don’t have when you’re getting started. You can acquire or develop your resources as well as your hard and soft skills along the way. YOU are all you need to start. Start, take small steps, learn from them and keep stepping.