2018 IN REVIEW
Tried and True Treatment and Innovative Products Featured Prominently This Year
by Nelson Lane

In an ever-evolving industry such as ours, identifying new trends is not a difficult task. The atmosphere of innovation is all around us, and it’s what makes the pursuit of wellness exciting—not to mention worldchanging!

The implications of our industry’s trends cannot be overstated. Curiosity buds into an idea, which requires action to make it grow and develop. Once developed, it is recognized as something special, adopted by others and spread to every corner of the earth.

Not only do trends magnify the scope of our industry, but they alter the very fabric of the world we live in. In case you missed them, we have collected four topics featured in Pulse throughout 2018 that are changing the world for the better. Guaranteed to intrigue and excite anyone with even the slightest interest in a better world, each of them shines a distinct hue through the prism of the spa industry’s diverse interests.

Cannabis in Spa
Many people, particularly those who are invested in the pursuit of natural health and wellness, are beginning to hear about the many benefits of cannabis. CBD-infused spa products are gaining popularity, as CBD oil is proven to provide topical benefits for the skin.

But what is CBD?

Cannabis is made up of two key components: Cannabidiol (CBD) and tetrahydrocannabinol (THC). While THC has been largely responsible for the negative connotation surrounding the plant, CBD has been described as an “anti-inflammatory owerhouse.” It is accredited with calming and soothing sensitive skin, as well as helping to treat acne, eczema and rosacea, while maintaining the skin’s lipid balance.

Research from Ream of Caring (a cannabinoid research nonprofit) has shown that CBD has a plethora of physiological benefits. It will generally act to promote homeostasis in the body, situationally reducing inflammation, decreasing blood pressure and even killing cancer cells. Several studies have also revealed that CBD is a multi-target therapy that has a wide range of health benefits.

Despite the plant’s bad reputation for being a moodaltering substance, it has many other uses that are gaining momentum in the wellness community. Cannabis can be used for fuel, clothing, food, medicine and skincare. The deeply-rooted stigma of cannabis appears to be diminishing by the day as people are starting to understand its healing properties. More and more consumers are wanting it in their skin care creams, face masks, anti-aging products and lip balm. This trend is eminent, not because of the hype, but because of the impressive results.

Aromatherapy and Essential Oils
With the growing popularity of aromatics and diffusers, aromatherapy is quickly emerging as a way to fill your atmosphere with an air of wellness—literally!

Aromatherapy is the therapeutic use of essential oils that have been extracted and distilled from various plants. Due to their potent aroma and natural plant chemistry, essential oils help restore balance and well-being physically, emotionally and energetically.

The benefits of essential oils can be taken in through the lungs and the skin. When breathed in, the oils stimulate receptors in the nose that send messages to the brain’s limbic system. According to the National Institutes of Health, these messages can affect moods and emotions, and may have some physiological effect as well. When blended into carrier oils and applied to the skin, the dermal layers absorb the essential oils, which are carried into the bloodstream within 20 minutes. Thus, massage for face and body is one of the best application methods for delivering the therapeutic benefits of essential oils.

Environmental fragrancing systems are being adopted by many hotels and can be implemented effectively in a spa setting as well. Releasing pure essential oils in reception areas, meditation spaces, relaxation rooms, locker rooms and gyms is a delightful way to lift your spa. Once diffused, the naturals dissipate more quickly than synthetic petrochemicals, which tend to linger and provide no health benefits.

Ayurvedic Treatments
For guests planning to combine health, luxury and vacation, many are choosing Ayurvedic resorts or wellness spas for their getaway.

Ayurveda is a holistic medicine practice that allows physicians to examine the body’s internal energies in order to offer dietary guidance, detox treatments and natural remedies. Spas can offer an array of Ayurvedic treatments that service every facet of the Ayurvedic lifestyle. Trained therapists can work with the body to encourage healing, growth and physical stress relief with the goal of bringing guests into an open, blissful and restored state.

Ayurveda is not only a system of healing but an entire science of life. It offers a body of wisdom that teaches people how to stay vibrant and healthy while finding the perfect balance of their personality and realizing their full human potential.

Gaining popularity from scientific evidence of the intense connection between the mind and body, Ayurveda continues to be one of the world’s most sophisticated and powerful mind-body health systems, both in modern medicine and spa treatments. For this reason, Ayurvedic living has been reintroduced and modernized to fit the lifestyle of wellness professionals and gurus alike. With the wellness movement changing hundreds of industries through its powerful and results-driven approach, consumers are definitely enjoying this “next level” spa treatment as it aligns perfectly with everything that wellness stands for.

Food for Your Face
As is commonly known in the skincare industry, one way to obtain a healthy and vibrant complexion is to eat healthy foods. So why not put those same healthy foods directly onto your skin?

Similar to farm-to-table restaurants, where menus are curated from fresh and healthy foods, farm-to-face beauty products come from pure ingredients often grown on the premises where the products are created. This allows for the inclusion of targeted superfoods like kale and avocados.

Right in line with other ecological trends, this phenomenon appeals to sustainable-minded consumers on the hunt for natural and organic-certified beauty products. According to Cult Beauty, a wellness brand curator and informational blog, brands are now “hand-rearing” the bulk of their ingredients on site— planting and cultivating the herbs, fruits and vegetables needed to make their complexion-perfecting recipes.

Multiple common food ingredients and cooking aids can be found on the label of facewash products, such as coconut oil and sea salt. Coconut oil helps cleanse, moisturize, heal and nourish the skin, while Himalayan or Celtic sea salts are usually found in facial masks. Because sea salt contains anti-inflammatory properties, it soothes and helps the skin to retain moisture and calm breakouts.

Established and budding brand names who tout these “home-grown” ingredients and processes are guaranteeing their products to be rich in antioxidants, vitamins, minerals and bioflavonoids. They are making their mark by empowering consumers to make informed buying choices as they are now presented with ample opportunities to not only help the environment, but also help themselves.