Trends Forecast to be Highlighted During the ISPA Conference & Expo

August 2, 2011

LEXINGTON, Ky. – Faith Popcorn, founder and CEO of Faith Popcorn’s BrainReserve, will complete the roundup of keynote speakers during the 21st annual International SPA Association Conference & Expo. Her company, established in 1974, specializes in futurist marketing consultancy, and Popcorn is widely recognized as America’s foremost trend expert. Popcorn will address Conference attendees during the Tuesday, November 8 General Session, the Conference will be held at Mandalay Bay Resort and Casino Nov. 7-9, 2011.

As a trends strategist, Popcorn applies her insights into cultural and business trends to help clients reposition established brands, and companies develop new innovative models. She is a trusted advisor to the CEO’s of American Express, Campbell’s Soup, CitiBank, Discovery Communications, Dunkin’ Donuts, IBM, Johnson & Johnson, Kellogg’s, KFC, PepsiCo, Mars and Tylenol. During her keynote address she will present her FutureView, which focuses on how trends are affecting consumer lifestyles and purchasing behavior.

Popcorn said, “I can’t think of a commercial category that sits on a broader trend foundation than the spa industry: You are perfectly placed at the nexus of health, reward, indulgence and pleasure.”

Her extraordinary ability to forecast emerging consumer patterns have resulted in predicting the demand for fresh foods, four-wheel drive vehicles and the rise of social media. She was the first to anticipate the explosive growth of home delivery, home businesses and home shopping. She is a best-selling author of several books and the upcoming titles The ARK: The Ten Commandments of the New Marketing and Popcornography, a Futurist’s View, Backward and Forward.

“It’s exciting to have Faith Popcorn address attendees since she will provide insight into the next big thing, and help the spa industry anticipate new markets and opportunities,” said ISPA President Lynne McNees. “She provides the perfect balance to our keynote speaker lineup that includes education on how to build a powerful working culture for employees and the importance of optimism in the business world.”

Other keynote speakers during the ISPA Conference & Expo include Monday’s opening session with Life is good Chief Executive Optimist Bert Jacobs, and Wednesday’s closing session with Zappos CEO Tony Hsieh. A full lineup of speakers, educational sessions and Expo exhibitors is available online. To register for the 2011 ISPA Conference & Expo visit Take advantage of the $750 Early Bird registration savings through October 10, 2011. Don’t wait to book your room at Mandalay Bay since the Latin Grammy’s will be held at the hotel the same week of Conference.

About International SPA Association

ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on

Spas are places devoted to overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.




Faith Popcorn, Founder and CEO, Faith Popcorn’s BrainReserve
A special thank you to our 2011 ISPA Conference & Expo Sponsors


Precor Inc.


Iredale Mineral Cosmetics Ltd.

Murad Inc.




Aromatherapy Associates

Aveda Corporation


Comfort Zone USA


Germaine de Capuccini, S.A.


Skin Authority

Sothys USA Inc.

Spa Week

SpaSoft/Springer-Miller Systems

Universal Companies, Inc.


COOLA Suncare

Eminence Organic Skin Care

Laboratoire Dr. Renaud

Luzern Labs, Inc.

Miraval Resort and Spa

Pure Inventions

Spa Magazine

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