ISPA’s 20th Anniversary Marks New Partnership With Spa Week Media Group, LTD.
LEXINGTON, Ky. – The International SPA Association is pleased to announce a partnership with Spa Week Media Group, Ltd. As a kick off to ISPA’s 20th anniversary celebration Spa Week Media Group will recognize ISPA as the exclusive spa association sponsor of the Spring and Fall SPA WEEK® events which take place in: Arizona, Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Denver, Detroit, Florida (Gold Coast), Las Vegas, Los Angeles, Minnesota, Nashville, New Jersey, New York, North Carolina, Philadelphia, Pittsburgh, San Antonio, San Diego, San Francisco, Seattle, Toronto (Canada), Virginia Beach, and Washington D.C. The partnership will aid both organizations in spreading their visions of health and wellness to the masses.
“The spa lifestyle is accessible to everyone,” said ISPA President Lynne McNees. “Through our partnership with Spa Week Media Group we’ll be able to reach many potential spa-goers and inform them that the spa is the place to go to educate yourself on how to lead a more healthful and balanced life.”
Participating spas across North America offer full-service treatments for $50 during SPA WEEK® events. Making the spa experience easily accessible to everyone allows consumers to get a taste of what the spa can do for them. According to ISPA research, the No. 1 reason people go to the spa is to reduce/relieve stress. Spa treatments like massage, acupuncture and meditation have all been proven to help reduce stress.
“The joining together of Spa Week Media Group and ISPA brings together for the first time the two most significant players in the spa industry. This historic alliance between our companies will further our mutual goal to spread the wellness lifestyle to the masses,” said Spa Week Media Group CEO and President Cheryl Reid.
The partnership will aid ISPA member spas by providing them with a 20 percent discount off the participation price of the Spring and Fall SPA WEEK® events in addition to other marketing opportunities. ISPA members can look forward to more special deals in 2010 as ISPA celebrates its 20 years of bringing education, research and networking events to the spa industry.
About Spa Week Media Group
The Spa Week Events bring $50 spa treatments to consumers at over 800 spas across the United States and Canada. As always, the goal is to introduce a new generation of consumers to the benefits of a healthy lifestyle and to open up the spa industry to the masses. Spa Week’s goal is to make “wellness” more than just a word–we intend to make it a reality. By educating consumers to the health benefits of the “spa lifestyle,” Spa Week is taking a leadership position in the campaign to change the unhealthy course the country is navigating. For more information visit http://www.spaweek.com/.
About the International SPA Association
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on http://www.experienceispa.com/.