Education is Key at the 2011 ISPA Conference & Expo

September 27, 2011

LEXINGTON, Ky. – The 2011 Professional Development Sessions, sponsored by Pure Inventions, offered during the 21st annual International SPA Association Conference & Expo will help attendees move their business forward. During the three day Conference, held November 7-9 at Mandalay Bay Resort and Casino in Las Vegas, Nev., spa professionals will take advantage of 36.5 hours of education through both General and Professional Development Sessions. A total of 20 sessions featuring 26 speakers will cover topics on customer service, sales and marketing, business strategy, and leadership and management.

“The quality education offered to attendees is the reason why so many spa industry professionals return to the ISPA Conference each year,” said ISPA President Lynne McNees. “The session speakers go through a rigorous selection process lead by a task force of ISPA members. Each Professional Development Session offers dynamic takeaways that can be implemented in your business as soon as you get home.”

Five time slots have been designated for Professional Development Sessions during Conference.

Monday, November 7, 2011 | 2-3:30 p.m.

To kick start Conference attendees will be able to select from four sessions. Topics include: Tracking how technology trends are impacting your business; techniques on how to start, continue and end both new and damaged relationships; understanding and attracting different generations; and insights on how to build a bridge from your spa to your local medical community through the power of massage.

Tuesday, November 8, 2011 | 8-9:30 a.m.

The morning session on Tuesday will get the day off to a good start with classes on improving your retail in 20 days; how to create and lead a five-star caliber service team; learning the fundamentals of building a marketing strategy; and attracting employees that will help build your business.

Tuesday, November 8, 2011 | 3:30-5:00 p.m.

The afternoon roundup will include speakers dishing out advice on how to control tension in the workplace; growing your business through your existing clients; cost-effective ways to enhance the guest experience; and learning the questions you need to ask to be a great manager.

Wednesday, November 9, 2011 | 1:30-3:00 p.m.

The final day of Professional Development Sessions will feature ways to reclaim your business vision in a post-recession world; how to make networking work for you; and ways to build your brand through social media and partnerships.

Wednesday, November 9, 2011 | 3:30-5:00 p.m.

To close out Conference the final group of sessions will focus on inspiring your team to deliver your vision; growing your business through social media; assessing your business operation and financial condition to grow profits; and learning how to manage, monitor and motivate your employees.

A full lineup of speakers, educational sessions and Expo exhibitors is available online. To register for the 2011 ISPA Conference & Expo visit Take advantage of the $750 Early Bird registration savings through October 10, 2011. Don’t wait to book your room at Mandalay Bay since the Latin Grammy’s will be held at the hotel the same week of Conference.

About International SPA Association

ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on

Spas are places devoted to overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.


A special thank you to our 2011 ISPA Conference & Expo Sponsors


Precor Inc.


Iredale Mineral Cosmetics Ltd.

Murad Inc.




Aromatherapy Associates

Aveda Corporation


Comfort Zone USA


Germaine de Capuccini, S.A.


Skin Authority

Sothys USA Inc

Spa Week Media Group, Ltd.

SpaSoft/Springer-Miller Systems

Universal Companies, Inc.


COOLA Suncare

Eminence Organic Skin Care

Hampton Sun Care

Laboratoire Dr. Renaud

Luzern Labs, Inc.

Miraval Resort and Spa

Pure Inventions


Spa Magazine

WTS International

Zents Body Care

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