LEXINGTON, Ky. - The first of its kind Global Consumer Study is here! Never before has the spa community seen a study that compares consumer trends in 15 countries. ISPA, working with Research International, surveyed people in Australia, Austria, Canada, China, France, Germany, India, Italy, Japan, Russia, Singapore, Spain, Thailand, UK and USA, and has compiled the most thorough and up-to-date information on why people spa in the 2008 Global Consumer Study. And hands down, in every single country, the number one reason people go to a spa is to relax and relieve or reduce stress.
"We've known stress relief was the primary reason why Americans visited spas. Now, with the ISPA 2008 Global Consumer Study we know stress is the number one reason people visit spas worldwide," said ISPA President Lynne McNees. "Stress affects more than just our lives at work and at home, it affects our health. So take time to de-stress, by getting a massage; it could end up saving your health down the road."
Other key findings from the ISPA 2008 Global Consumer Study include:
Worldwide, massage is the most popular treatment.
- In North American & Europe, roughly 50% of spa-goers used a gift card.
- The top motivators for visiting a spa are recommendations from family, friends or health care practitioners, and price incentives.
The ISPA 2008 Global Consumer Study is available at www.experienceispa.com.
About Research International
Research International was founded in 1962 and is part of The Kantar Group, the world's largest survey research organization. Research International's extensive background in globally understanding consumers enables it to interpret the data it receives and to provide insightful analysis as to what the data means.
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available at http://www.experienceispa.com/.