LEXINGTON, Ky. - As the International SPA Association's (ISPA) 22nd annual Conference & Expo at the Gaylord Palms Resort & Convention Center in Kissimmee, Fla., USA came to a close, ISPA launched its blog focused on the spa industry beginning with fresh post-Conference coverage. The blog is the first step in ISPA's launch of their new global awareness campaign, Benefits with Balance.
"The International SPA Association is the voice of the spa industry, because of our members' impact," said ISPA President Lynne McNees. "With the launch of the member blog, that voice will in turn get stronger."
The ISPA blog can be accessed through the direct URL http://www.internationalspaassociation.blogspot.com/.
New content will be posted weekly covering topics that range from the value of ISPA membership to new business strategies being utilized within the spa industry. With the theme of the blog being "for members, by members", primary content contributors will include ISPA members.
The ISPA blog provides opportunity for today's spa professionals to share their innovative ideas and inspiration with their peers.
For anyone that would like to contribute in the ISPA blog, contact Christine Schilling at Christine.firstname.lastname@example.org.
For more on the 2012 ISPA Conference and Expo, visit ispa2012.com. The 2013 ISPA Conference and Expo will be held Oct. 21 - 23, 2013 at Mandalay Bay in Las Vegas, Nev.