LEXINGTON, Ky. - With Breast Cancer Awareness Month right around the corner in October many spas and spa product companies are helping to raise awareness and funds that benefit breast cancer research. Known for their focus on healing and wellness, it's no surprise that spas and spa product companies are offering special treatments, raising money and volunteering time for the cause. The No. 1 reason people go to the spa is to relieve stress, and there is no time more stressful than dealing with an illness. Many spas around the country have therapists trained in oncology massage which adapts traditional massage techniques to safely provide relaxation and pain relief for cancer patients.
"Seventy percent of spa-goers are women, and the American Cancer Society estimates that more than 230,000 new cases of breast cancer will be diagnosed in 2011 alone," said ISPA President Lynne McNees. "Everyone knows someone who has been affected by the impact of breast cancer. Dealing with cancer can be a very tumultuous and stressful journey, and the spa industry provides a nurturing and relaxing environment for healing the mind, body and spirit."
Everyone can help the cause by visiting a local spa or buying products in the spa retail area from companies who donate proceeds to breast cancer awareness organizations. These ISPA members are helping to give back this October:
- Eminence Organics - The Sweet Red Rose Whip Moisturizer is perfect for rejuvenating skin while minimizing fine lines. Created with fragrant sweet red rose petals, pectin and lemon juice. It retails for $74 and $5 from each purchase will be donated to the Breast Cancer Foundation.
- Four Seasons Resort The Biltmore, Santa Barbara, CA - In October the Pretty in Pink treatment will feature a pink grapefruit massage with 10 percent of the proceeds from each service going to support the Susan G. Komen for the Cure® Foundation. The massage features a delicious smelling pink grapefruit oil that can be used in a 50-minute treatment for $170 or an 80-minute treatment for $235.
- HydroPeptide - The PINK Kit retails for $60 and five percent of its profits will go to charities like the American Cancer Society and the National Breast Cancer Foundation. The kit contains the Eye Anti-Wrinkle Dark Circle Concentrate to make eyes appear lifted while dark circle fade away; and the Lip Plumper Fuller Smoother that will visibly reduce the appearance of fine lines on the lips, increase lip volume and improve lip line definition.
- Jane Iredale - The Roses & Lollipops lip duo features two new shades housed in a portable keychain locket. Jane Iredale will donate 100 percent of the product's proceeds to Living Beyond Breast Cancer, a national educational and support organization. The product retails for $30 and includes PureMoistTM LipColour in Roses and PureGlossTM in Lollipops.
- Mama Mio - Through their partnership with Look Good...Feel Better, an organization dedicated to improving the self-esteem and quality of life for people undergoing cancer treatment, Mama Mio will donate $1 to the organization for every Boob Tube Bust & Neck Firmer purchased on mamamio.com. The $45 product helps to firm the neck, chest and bust while giving it a more youthful appearance.
- Murad, Inc. - The Hydrate for Hope duo includes two, 1.7 ounce jars of the all-purpose Hydro-DynamicTM Ultimate Moisture product. In the month of October this product will retail for $85; a $134 value, with 10 percent of proceeds going to City of Hope for breast and women's cancer research treatment and education programs.
- NuFACE - The first and only hand-held device cleared by the FDA for facial toning will donate a portion of their proceeds from every purchase of the $325 Pink NuFace kit to the Look Good...Feel Better Program. As a breast cancer survivor, NuFace Founder Carol Cole believes in educating women on how to look better while undergoing treatment to improve their self-confidence and quality of life. The device lifts, tones and contours the skin and facial muscles while reducing the appearance of fine lines and wrinkles.
- Sanitas Skincare - The newly launched PeptiDerm Eye Treatment will be offered for a limited time during Breast Cancer Awareness Month. A portion of the $68 product's proceeds will go to benefit Sense of Security, a Denver, CO charity that helps breast cancer patients with financial hardships. The treatment incorporates peptide technology to prevent the signs of aging, especially the appearance of fine lines and wrinkles around the delicate eye area.
- Spa Gregorie's, Newport Beach, CA - For 12 years Spa Gregorie's has been thinking pink by supporting various breast cancer research organizations. The Greet the Day program developed by the spa provides accredited oncology massage training for therapists working with cancer patients and provides treatments for those in cancer treatment and recovery.
- Sundara Inn & Spa, Wisconsin Dells, WI - During the month of October 10 percent of the proceeds from two treatments at the spa will go to Breast Cancer Recovery, an organization that creates healing environments for women. The $125 50-minute Radiant Glow Organic Facial, $85 Signature Pedicure and the $60 Signature Manicure treatments will help benefit the organization.
About International SPA Association
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on experienceispa.com.
Spas are places devoted to overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.