Nov30

ISPA AND THE ISPA FOUNDATION RELEASE NEW TOOLS ON RETAIL OPERATIONS

Wednesday, 30 November 2005

LEXINGTON, Ky. - There's hardly any topic in the spa industry that is more heavily discussed than retail. With that in mind, the International SPA Association and the ISPA Foundation have partnered to create a retail management course.

"ISPA members have said repeatedly that they want additional resources on spa retail," said ISPA Chairman Kate Mearns. "Now, spa professionals have a significant textbook and course that will help improve their retail operations, while also enhancing their professional growth."

ISPA Foundation President John Korpi added, "This important resource for spa professionals is presented with a focus on both the art and science of retail management. This dual approach to retail management teaches the reader how to increase retail revenues and ultimately spa profitability, while remaining consistent with the spa's purpose."

The course fully explores retail planning, inventory management, maximizing profits, sales and service, visual merchandising and marketing. More than 24 retail product experts contributed to the completion of this educational tool including spa and retail managers, marketing and financial consultants, as well as product suppliers.

This course includes a textbook, chapter quizzes and a certificate of completion for those who pass the final exam. The retail management textbook is available to ISPA members for $150. Non members may purchase the textbook for $300. For additional information, please visit http://www.experienceispa.com/cms/cms/articles/.

About the ISPA Foundation

The International SPA Association Foundation is the 501(c)3 foundation of the International SPA Association and was created in 1999 to serve the educational and research needs of the spa industry. The ISPA Foundation's mission is to improve and enhance the value of the spa experience; its vision is to advance spa culture to sustain health and well-being. The ISPA Foundation's objectives include being the educational source for the spa industry, establishing definitive research that validates spa industry related topics and creating an endowment that sustains the ISPA Foundation in perpetuity.

About ISPA

ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA's membership is comprised of more than 2,500 health and wellness facilities and providers from 73 countries. ISPA strives to advance the professionalism of the spa industry by providing invaluable educational and networking opportunities, to promote the value of the spa experience to society and to be the authoritative voice of the spa industry. Spas are entities devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.