LEXINGTON, Ky. - As the voice of the global spa industry, the International SPA Association has taken an important step forward in validating spa industry research. ISPA has formed a partnership with PricewaterhouseCoopers to review the association's studies as well as spa-related research produced by other groups.
"During the 2007 ISPA Conference, Jim Collins urged the spa community to ‘Be data driven.' ISPA's partnership with PwC demonstrates the association's significant commitment to ensuring the accuracy of all research that exists on the spa industry," said ISPA Chairman Jim Root. "ISPA has been producing quality research since 1999 and we take this responsibility very seriously."
ISPA President Lynne McNees added, "ISPA has a long, successful history with PwC as we started working with them in 2000 on the inaugural Spa Industry Study. We are enhancing this relationship by first turning the spotlight inward and adding a second set of eyes to review ISPA's studies. It is incumbent upon ISPA to ensure that all spa industry statistics are reliable as jobs and livelihoods hinge on these figures."
As ISPA's research advisory partner, PwC will provide independent peer reviews of research and offer commentary on the content. This partnership will allow ISPA to share expert opinions and reviews of spa industry data and trends. This information will provide valuable insights into reported research results, analysis and methodology, and ultimately aid members in interpreting the results and drawing direct correlations on how it will affect their business.
"The new partnership between PwC and ISPA emphasizes the trend towards research and surveys being viewed as integral to a strong overall risk management process. The findings from surveys drive many important policy initiatives and it is vital that they are conducted according to best practice. The new relationship puts research at the heart of quality assurance initiatives," said Colin McIlheney, Global Research Director at PwC.
PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 146,000 people in 150 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.
'PricewaterhouseCoopers' refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.
About the International SPA Foundation
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on http://www.experienceispa.com/.