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Spa: A Comprehensive Introduction
Spa: A Comprehensive Introduction | Chapter 4.3 | Social Trends
Future spa guests will be more informed, knowledgeable, sophisticated, demanding, secure, aware, worldly, and better traveled than ever before. Vast amounts of information about spa alternatives will be at their fingertips. They will be able to quickly evaluate the array of spa offerings and judge which ones best suit them. Their purchases will be better attuned to their expectations, resulting in enhanced satisfaction.
Spa: A Comprehensive Introduction | Chapter 4.4 | Market Trends
While no one knows for certain which trends will continue to have a widespread effect on the industry, it is possible to identify some that seem to have a lifespan that transports them beyond a fad. They are the trends that are shaping today’s industry and are likely in one form or another to sculpt aspects of the future.
Spa: A Comprehensive Introduction | Chapter 4.5 | Technology Trends
To say that technology is changing things in a pervasive manner is almost cliché. Even in the spa world—a place that offers its guests a temporary escape from the tether of technology in their lives—technology has created new ways of doing things, from administrative tasks to retail sales to treatments both medical and traditional.
Spa: A Comprehensive Introduction | Chapter 4.6 | Treatment Trends
At the heart of every spa are the treatments that are offered to guests. It is the treatment itself that guests come to the spa for.
Retail Management for Spas
Retail Management for Spas | Chapter 1 | The Art and Science of Retail
During the 18th, 19th and 20th centuries numerous European spas flourished and were supported with full medical staffs and professional personnel. Typically spa visitors were sent to a resort spa by their home doctors in order to “take the waters” and “make a cure.”
Retail Management for Spas | Chapter 1.1 | Importance of Retail
Spas have long centered around responding to the needs of people to find relief from stress, improve their health, and enhance their overall wellness. Spas design their treatment menus around meeting these guest needs. The retail environment of a spa is a part of that entire package, one that complements and supports the spa’s philosophy.
Bob Hope was known to mention the benefits of his daily massage for feeling so well in his later life. Unfortunately, it is the rarefied few who will enjoy the benefits of a daily treatment. This is one of the reasons that retail fits in with the overall purpose of spa.
Retail Management for Spas | Chapter 1.2 | What is Retail?
The word “retail” covers a broad expanse of businesses. It can cover anyone who sells anything in small quantities to the person who will consume those items. Retail stores take on a lot of different appearances. They can be huge department stores, small souvenir shops, arts and craft booths, or gift shops.
Even in the spa environment there is no single picture that illustrates retail. Rather there is a collage of portraits ranging from shelves in a hallway to large boutiques to cozy lounges to shiny displays.
Retail Management for Spas: Chapter 1.3 Retail Partnerships
When it comes to retail, there are a lot of players who contribute to making it a success. There are partners, such as the media, financial institutions, local businesses, and charitable organizations, all of which can also help a spa business grow and succeed.
Uniform System of Financial Reporting for Spas
A uniform system of financial reporting establishes standardized formats and account classifications to guide individuals in the preparation and presentation of financial statements. The recommendations set forth in this uniform system are based on a consensus of spa industry financial executives, public accounting authorities, consulting specialists, and a leading academy expert, and are consistent with generally accepted accounting principles.
Financial Management for Spas
This text is intended to provide spa beginners and veterans alike with a better understanding of financial management. Our hope is that you will learn to embrace the accounting process and to understand that, while accounting is in many ways a science, there is also an art to financial management. In the end, you will be able to appreciate the beauty in numbers.
Spa Operations Manual
The customizable manual includes comprehensive materials for spa job descriptions, new hire checklists, standard departmental information, specific departmental procedures, staff training, common spa treatments, reference guide templates and more.