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Spa: A Comprehensive Introduction
Spa: A Comprehensive Introduction | Chapter 9.3 | A Day in the Life of Three Spa Directors
Every day, spa directors around the world deal with the challenges of leading employees, managing profitability, and serving guests. While there are many types of spas, this chapter will follow hypothetical directors at three of the most common types of spas: resort spas, destination spas, and day spas.
Spa: A Comprehensive Introduction | Chapter 9.4 | A Career That Makes a Difference
Spa director is one of the most demanding and rewarding careers in the spa industry. The job requires an extensive knowledge of all aspects of spa operations, from financial management and human resources to facilities management and marketing and public relations.
Spa: A Comprehensive Introduction | Chapter 10 | Leadership and Ethics
Leadership is needed from many people in the spa organization and it is not the spa director alone who drives every decision to create the necessary environment. Rather, a spa leader is a disciplined, focused, consistent communicator whose goal is to take the spa from good to great.
Spa: A Comprehensive Introduction | Chapter 10.1 | Management: Building Blocks for Leaders
While a professional can become a manager on the virtue of what he or she accomplishes, being a leader is in part determined by others and their willingness and acceptance of the professional’s leadership. Whether others accept the leadership of a professional will depend in large part on how they manage and, even more importantly, how they behave and believe.
Retail Management for Spas
Retail Management for Spas | Chapter 1 | The Art and Science of Retail
During the 18th, 19th and 20th centuries numerous European spas flourished and were supported with full medical staffs and professional personnel. Typically spa visitors were sent to a resort spa by their home doctors in order to “take the waters” and “make a cure.”
Retail Management for Spas | Chapter 1.1 | Importance of Retail
Spas have long centered around responding to the needs of people to find relief from stress, improve their health, and enhance their overall wellness. Spas design their treatment menus around meeting these guest needs. The retail environment of a spa is a part of that entire package, one that complements and supports the spa’s philosophy.
Bob Hope was known to mention the benefits of his daily massage for feeling so well in his later life. Unfortunately, it is the rarefied few who will enjoy the benefits of a daily treatment. This is one of the reasons that retail fits in with the overall purpose of spa.
Retail Management for Spas | Chapter 1.2 | What is Retail?
The word “retail” covers a broad expanse of businesses. It can cover anyone who sells anything in small quantities to the person who will consume those items. Retail stores take on a lot of different appearances. They can be huge department stores, small souvenir shops, arts and craft booths, or gift shops.
Even in the spa environment there is no single picture that illustrates retail. Rather there is a collage of portraits ranging from shelves in a hallway to large boutiques to cozy lounges to shiny displays.
Retail Management for Spas: Chapter 1.3 Retail Partnerships
When it comes to retail, there are a lot of players who contribute to making it a success. There are partners, such as the media, financial institutions, local businesses, and charitable organizations, all of which can also help a spa business grow and succeed.
Uniform System of Financial Reporting for Spas
A uniform system of financial reporting establishes standardized formats and account classifications to guide individuals in the preparation and presentation of financial statements. The recommendations set forth in this uniform system are based on a consensus of spa industry financial executives, public accounting authorities, consulting specialists, and a leading academy expert, and are consistent with generally accepted accounting principles.
Financial Management for Spas
This text is intended to provide spa beginners and veterans alike with a better understanding of financial management. Our hope is that you will learn to embrace the accounting process and to understand that, while accounting is in many ways a science, there is also an art to financial management. In the end, you will be able to appreciate the beauty in numbers.
Spa Operations Manual
The customizable manual includes comprehensive materials for spa job descriptions, new hire checklists, standard departmental information, specific departmental procedures, staff training, common spa treatments, reference guide templates and more.