With the advent of a booming CBD industry, everybody—from consumers to suppliers to vendors—seems to want in on the magic. 

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Sherrie Tennessee examines the history of cannabis, dispels misconceptions about the plant and offers insight on CBD retail.

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Topic of focus - Retail

Nearly all spa members surveyed responded that they sell retail in their spas (99 percent); however, only 20 percent of spa respondents sell retail products directly to consumers online. This shows that spas continue to be mainly be brick-and-mortar retailers when it comes to selling products.

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Have you struggled to hire the ideal employee that consistently inspires and educates your clients to take advantage of the amazing offers and benefits your business has to offer? Well now you can create one!

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Have you ever advertised a great sale or promotion that didn’t deliver the results you had hoped?

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Properly on-boarding new staff members to your team will determine their success with your business. The Conscious Sales Person needs the same type of introduction as a living voice that communicates your values, policies and procedures, offers, and creates a meaningful relationship with your client.

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Authentically increase client spend and loyalty and support the efforts your team is already making. My new concept of The Conscious Sales Person can be applied to all client facing businesses.

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Enrique founded a spa/beauty product line created from plants and vegetables unique to a village in South America. For each product sold he gave back 15% of the profit to assist the village in building a school.  His distributor positioned the line in the spas of a very upscale hotel chain.  Life became exhilarating; he began to get a lot of media attention. He was invited to speak at several high profile spa events, to promote his products. He and his assistant conducted intensive training at the spas personally to ensure that the therapists understood the protocols.

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When I consult with spa managers in the United States they often tell me that their number one problem is getting their staff to sell retail products. The past three years spent working in Asia has shown me that the same challenges exist.

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Never be complacent in what you buy and how your store looks. Not only does your guest want the newest and on-trend item, but your team does also. By generating excitement within your team, and frequently re-creating your store, you motivate them to sell and promote more.

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Managing one’s retail inventory is a critical part to a spa’s profitability. “Making good inventory decisions should always be based on demand and sales history,” says Linda Mahramnia, retail buyer at Spa Gregorie’s located in Newport Beach, California. “I firmly believe in a product life cycle, like a bell curve. You have to know when to buy, when to maximize and when to decrease product [orders].”

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Gina Jacoby-Clements shares her top tips on how to utilize spa space effectively and visually in Retail Merchandising.

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Color Spacing

Article | Category: Retail

Color is a visual language that can evoke certain feelings, depending on the color viewed.

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Visual merchandising is the deliberate design, layout and presentation of a retail space, as well as the products and services sold in that pace. The basics of visual merchandising are simple common sense and can be learned by anyone.

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Upsell Tactics

Article | Category: Retail

Upselling, the act of encouraging customers to buy more or better products, might sometimes be considered retail’s guerrilla tactic. In fact, it is something that everyone in retail should embrace, teach and encourage.

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As an established brand with a line of cosmetics that are sold both business-to-business and business-to-consumer, sold both online and offline and in spas and salons around the world, I understand first-hand how it feels to lose a part of my business overnight due to COVID-19. I understand and feel the collective pain and financial uncertainty that comes with this pandemic.

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THE HOLIDAYS CAN BE AN ABUNDANT TIME FOR THE SPA INDUSTRY, and despite current restrictions, we are confident that with hard work, flexibility and creativity, you’ll navigate the busiest time of year and and—more importantly—increase sales at the spa.

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Dr. Michela Henke-Cilenti, CPLP, has spent her career helping teams become personally accountable for their psychology when recommending products, homecare or add-ons to clients; to connect more deeply and authentically with the guest every time. This article will share a few of those insights, plus best practices on how you too can lead and coach your teams to seamlessly recommending, every time.

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Consumers want great stories. They want a story they can believe—something they can grasp, invest and hold stake in. It is a spa professional’s responsibility, then, to define and tell a great story in the context of their spa. Great stories command attention, and when you can gain your consumer’s attention, their dollar is not far behind.

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As spa directors continually search for ways to create authentic experiences for their guests while also increasing revenue, many have decided the best way to do that is by tapping into local resources. Businesses need revenue-boosting partnerships to succeed, and spa directors have decided that looking at local resources does that and also distinguishes them from their competitors.

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