This report presents the state of the industry in 2015, as indicated by the change in revenues, spa visits, average revenue per visit, the number of spa locations and staffing levels.

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This report presents the state of the industry in 2017, as indicated by the change in revenues, spa visits, average revenue per visit, the number of spa locations and staffing levels.

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This report presents the findings from the employee compensation and benefits section of the ISPA 2018 U.S. Spa Industry Study. The study was commissioned by the International SPA Association (ISPA).

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The ISPA 2017 U.S. Spa Industry Study identified more than 30,000 vacant spa positions in the U.S. spa industry. To address this challenge head on, the International SPA Association (ISPA) Foundation commissioned PricewaterhouseCoopers (PwC) to conduct the inaugural ISPA Spa Workforce Study to further investigate the factors behind these open positions, and what makes them want to stay at organizations for an extended period. 

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This report presents the findings from the 2018 U.S. Spa Industry Study. The study was commissioned by the International SPA Association (ISPA), and conducted by PwC Research.

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Topic of focus - Quarterly Performance

Gross revenue at day and resort spas grew substantially in the first quarter of 2015 – 70 percent of respondents reported higher gross revenue.

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Topic of focus - Quarterly Performance

In regards to gross revenue change for the first quarter of 2016, 74 percent of ISPA spa member respondents reported some level of increase over the same quarter in 2015.

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Topic of focus - Quarterly Performance

Positive trends continued for both spa and resource partner respondents this quarter as the majority reported an increase in gross revenue change, gross profit change, spa visits and retail performance. The sustained growth in these areas show the spa industry as a whole continues to thrive.

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Topic of focus - Quarterly Performance

Continuing a trend of growth in the spa industry as seen in the past few Snapshot Surveys on quarterly performance, over half of all spa respondents reported an increase in gross revenue change when comparing the first quarter of 2018 and first quarter of 2017, with 78 percent reporting growth. Eighty-five percent of day spa respondents reported a gross revenue change of one percent or more over the same time frame. Similarly, 68 percent of resource partner respondents reported a gross revenue change of one percent or more.

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Topic of focus - Full-Time versus Part-Time Employees

The headline numbers reveal an industry that provides employment for many people on a part-time basis, but that is also generous when converting to full-time.

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Topic of focus - Job Descriptions

When asked which job positions had written descriptions almost all (99 percent) of all spas responded yes for both massage therapist and receptionist roles. 

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Topic of focus - Marketing

The most used marketing tactics used by spa respondents include social media (96 percent) and email (89 percent). These were also the top two tactics used in the Day Spa and Resort/Hotel Spa segments. No other tactics listed were used by more than half of spa respondents. The same two tactics, social media (89 percent) and email (85 percent) were used by resource partner respondents, while magazines (53 percent) were also in use by more than half of them.

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Topic of focus - Employee Training

The 2018 ISPA Spa Workforce Study showed employee training as a significant need in the spa industry and finding well trained employees was a top area of concern for spa directors. This Snapshot Survey report dives deeper into the training programs implemented by spa and resource partner members alike to further investigate the current practices, as well as wants and needs of those in the industry.

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The fifth volume of this initiative takes a deeper look at social media usage trends and preferences among today’s consumer when it comes to spa.

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This volume aims to shine a light on spa usage trends and perceptions of the spa industry around the world.

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No longer the new kids on the block, millennials have rapidly become a powerful player in commerce in the U.S. and beyond.

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Topic of focus - Year In Review

ISPA members were given a list of marketing channels and asked to specify whether they increased, decreased or made no change to each channel from 2014 to 2015.

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Topic of focus - Year in Review

All respondents were asked to name some of their favorites for 2016. The most commonly listed favorite books of 2016 included Start with Why by Simon Sinek, Daring Greatly by Brenè Brown.

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Topic of focus - Year in Review

The year in review survey asks participants about their favorite things of 2017, including their favorite new marketing initiative, favorite book read in 2017, favorite new spa product, favorite new tech gadget or mobile app, favorite change made by their company and favorite keynote, TED Talk or other presentation seen this year.

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Topic of focus - Word-of-Mouth Marketing

Spas are creatively finding ways to encourage existing clients to help spread the word about their treatments and products.  Among ISPA spa members, 39 percent have a referral program in place to incentivizes customers to refer new clients.

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