The first Snapshot Survey of 2021 focused primarily on fourth quarter performance in 2020as spas continued to navigate the challenges caused by COVID-19 pandemic. A large majorityof spa respondents (67%) noted that their spas were still operating at a maximum occupancy level of 70 percent or less, with the largest number of respondents (31%) reportinga permitted occupancy level of 41 – 55 percent. However, nearly a quarter of respondents (24%) said their spas were operating at full capacity at the time the survey was completed.

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This “Year in Review” Snapshot Survey largely reached beyond the operations-focused questions that have been the focus of ISPA’s other surveys in 2020 to gain insight into thepersonal and professional habits respondents have deepened or developed during this unparalleled year.

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When the most recent Snapshot Survey focused on quarterly performance was administered in April of 2020, the coronavirus pandemic had forced 99 percent of spas to close. Most spas have now navigated the reopening process (90 percent of this month’s survey respondents reported being open and receiving guests), and this survey continues the important process of documenting spa performance so that the pandemic’s effects can be accounted for and theindustry’s steps forward can be measured accurately.

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As spas continue to cope with the effects of the coronavirus pandemic, retail sales have become a more central part of the conversation about how they can diversify and supplement other revenue streams. ISPA’s September Snapshot Survey asked respondents to share information about retail trends in their spas.

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July’s Snapshot Survey results offered insight into the impact that pandemic-related occupancy restrictions and the continued hesitancy of some guests to return to spas have had on spa revenues. This month’s data highlights the ways in which those factors—and others—have affected staffing throughoutthe industry.

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From March through June, ISPA’s Snapshot Surveys detailed the spa industry’s response to the coronavirus pandemic and its many efforts on the road to reopening. Now, a majority of spas have reached the end of that road and opened their doors once again, making July’s survey a prime opportunity to assess the challenges facing reopened spas and offering respondents a chance to share both their successes and the valuable lessons they have learned throughout the process. For that reason, the survey was open only to spas that had reopened and were accepting guests when it was completed.

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The June 2020 edition of ISPA’s Snapshot Survey continues recent surveys’ focus on reopening as restrictions due to COVID-19 are lifted. The real-time feedback provided by this series of surveys continues to shed light on the experiences of owners and operators whose spas have already reopened, as well as those still in the planning phase. 62 percent of respondents’ spas had opened at the time they completed the June survey, and the results below are, where appropriate, divided into two categories: spas that have reopened and spas that have yet to reopen.

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ISPA’s most recent Snapshot Surveys delivered insights into COVID-19’s effects on the spa industry and ISPA’s most recent Snapshot Surveys delivered insights into COVID-19’s effects on the spa industry andoffered real-time feedback on how spas and their resource partners managed closures and prepared for reopening. As restrictions related to COVID-19 have been lifted in recent weeks, the timing of the May survey provided an opportunity to compare the actions and policies of two groups: spas that have reopened, and those yet to reopen. The survey results are organized to highlight the outcomes of that comparison.

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ISPA’s Snapshot Surveys traditionally provide quarterly examinations of spa and resource partner performance, and this edition continues that custom. However, as the global coronavirus crisis continues to profoundly affect the spa industry, the need for detailed insight into how it will continue to respond remains substantial. As a result, this survey sought that additional context and attempts to offer as clear a picture as possible of how the industry is navigating the path toward reopening as restrictions are lifted in their areas.

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The early months of 2020 have seen the spa industry face an unprecedented challenge in COVID-The early months of 2020 have seen the spa industry face an unprecedented challenge in COVID-19. Spas and resource partners have been forced to respond quickly to new developments on analmost daily basis as national, state and local officials have ordered non-essential businessesclosed in many areas as of this writing. To better capture the variety of effects COVID-19 has hadon the industry in this short time, respondents’ open-ended statements were reviewed collectivelyand used as the basis for this more comprehensive report. Its goal is to summarize respondents’general experiences in response to the pandemic while also highlighting the variability that existsacross that spectrum.

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The January Snapshot Survey provides a look at both spa and resource partner performance for the fourth quarter of 2019.

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The August 2019 Snapshot Survey inquired about retail sales, from both the spa and resource partner perspectives.

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Topic of focus - Quarterly Performance

The July Snapshot Survey provides a look at performance for the second quarter of 2019.

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This report presents the findings from the 2019 U.S. Spa Industry Study. The study was commissioned by the International SPA Association (ISPA), and conducted by PwC Research.

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Topic of focus - Technology in the Workplace

The June Snapshot Survey inquired about technology use in the workplace, including mobile devices and industry software.

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The May Snapshot Survey inquired about gratuities and service fees for service providers in the spa.

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Topic of focus - Quarterly Performance

The numbers in this Snapshot Survey continue to paint the picture of the spa industry’s growth. Eighty-three percent of all spa respondents reported an increase in gross revenue change when comparing the first quarter of 2019 to the first quarter of 2018. This number was even higher for day spa respondents at 85 percent. A smaller percentage of resource partner respondents reported an increase, though still over half at 57 percent.

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Topic of focus - Employee Performance

The March Snapshot Survey inquired about employee performance including performance review processes and tools used by respondents to track and report.

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Topic of focus - Philanthropy

The February Snapshot Survey provides a look at philanthropic initiatives in the spa industry.

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Topic of focus - Quarterly Performance

The spa industry’s growth continued in the fourth quarter of 2018 as the majority of spa respondents reported an increase in gross revenue change for the fourth quarter of 2018 compared to that of 2017 (72 percent).

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