The August 2019 Snapshot Survey inquired about retail sales, from both the spa and resource partner perspectives.

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Topic of focus - Quarterly Performance

The July Snapshot Survey provides a look at performance for the second quarter of 2019.

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This report presents the findings from the 2019 U.S. Spa Industry Study. The study was commissioned by the International SPA Association (ISPA), and conducted by PwC Research.

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Topic of focus - Technology in the Workplace

The June Snapshot Survey inquired about technology use in the workplace, including mobile devices and industry software.

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The May Snapshot Survey inquired about gratuities and service fees for service providers in the spa.

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Topic of focus - Quarterly Performance

The numbers in this Snapshot Survey continue to paint the picture of the spa industry’s growth. Eighty-three percent of all spa respondents reported an increase in gross revenue change when comparing the first quarter of 2019 to the first quarter of 2018. This number was even higher for day spa respondents at 85 percent. A smaller percentage of resource partner respondents reported an increase, though still over half at 57 percent.

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Topic of focus - Employee Performance

The March Snapshot Survey inquired about employee performance including performance review processes and tools used by respondents to track and report.

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Topic of focus - Philanthropy

The February Snapshot Survey provides a look at philanthropic initiatives in the spa industry.

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Topic of focus - Quarterly Performance

The spa industry’s growth continued in the fourth quarter of 2018 as the majority of spa respondents reported an increase in gross revenue change for the fourth quarter of 2018 compared to that of 2017 (72 percent).

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Topic of focus - Year in Review

Respondents this month were asked some of their favorite things from 2018, including favorite company marketing resources, books they read, new spa products, tech gadget or mobile app they used, changes their company made, and keynote or presentations they watched or attended.

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Topic of focus - Spa Treatment Trends

When asked to identify which audiences their spa offers or promotes a specific treatment offering based on the title or description of the treatment within the spa menu, the majority of all spa respondents promote to athletes (52 percent), bridal parties (65 percent), individuals with high stress (68 percent) and men (80 percent). Nearly four-in-five resort/hotel spa respondents reported promoting specifically to men (84 percent), compared to 63 percent for day spa respondents.

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Topic of focus - Technology in the Workplace

Growth in the third quarter of 2018 continued once again in the spa industry. Less than one in five spa respondents (19 percent) reported a decrease in gross revenue change for the third quarter of 2018 compared to the third quarter of 2017. Similarly, only nine percent of resource partner respondents reported a decrease when analyzing the same two quarters.

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Topic of focus - Technology in the Workplace

When asked which advertising methods they used, the majority of spa respondents identified email (83 percent) and social media (92 percent) as methods they used to market their services. Email was slightly more common among day spa respondents than hotel/resort spa respondents, at 93 percent and 78 percent respectively. A majority of hotel/resort spa respondents also identified magazine advertising as a method they used (51 percent). Similarly, resource partner respondents identified social media (95 percent), email (85 percent) and magazine (51 percent) as their top advertising methods.

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Topic of focus - Employee Training

The 2018 ISPA Spa Workforce Study showed employee training as a significant need in the spa industry and finding well trained employees was a top area of concern for spa directors. This Snapshot Survey report dives deeper into the training programs implemented by spa and resource partner members alike to further investigate the current practices, as well as wants and needs of those in the industry.

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Topic of focus - Quarterly Performance

The spa industry continued to experience growth in the second quarter by several metrics. Three in four spa respondents (75 percent) reported a gross revenue change increase when comparing the second quarter of 2018 to the second quarter of 2017. Similarly, more than half of resource partner respondents (73 percent) reported an increase in gross revenue change over the same time.

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Topic of focus - Revenue-Generating Ideas

Sixty percent of all spa respondents reported they have partnered with a local business or organization to help generate new revenue. Many of these partnerships consist of local restaurants, stores, corporate offices and hotels, offering discounts and making use of cross-promotions. In contrast, just 21 percent of resource partner respondents have partnered with a local business or organization to help generate new revenue.

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Topic of focus - Retail

If there is any question as to if spas are still selling retail, let it be known that all spa respondents to this month’s survey, 100 percent, are selling retail products. Furthermore, 86 percent of all spa respondents derive between five and 25 percent of their total spa revenue from retail sales. Day spa respondents bring in a slightly higher percentage of revenue from retail, with 72 percent deriving between ten and 25 percent from it, compared to 50 percent of resort and hotel spa respondents for the same segment.

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Topic of focus - Quarterly Performance

Continuing a trend of growth in the spa industry as seen in the past few Snapshot Surveys on quarterly performance, over half of all spa respondents reported an increase in gross revenue change when comparing the first quarter of 2018 and first quarter of 2017, with 78 percent reporting growth. Eighty-five percent of day spa respondents reported a gross revenue change of one percent or more over the same time frame. Similarly, 68 percent of resource partner respondents reported a gross revenue change of one percent or more.

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Topic of focus - Environmental Sustainability

The last time an ISPA Snapshot Survey focused on environmental sustainability was in March of 2010. At that time, 82 percent of spa respondents promoted recycling within the spa compared to 71 percent in 2018. More spas are using sustainable bags within their retail space (40 percent in 2018 compared to 36 percent in 2010). An uptick in spaces with an LEED certification was also evident among resort/hotel spas with 12 percent holding the certification in 2018 compared to only 4 percent eight years ago.

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Topic of focus - Technology in the Workplace

In terms of offering tech-related options in the spa, day spa respondents tended to offer these amenities at a higher rate than resort/hotel spa respondents. The largest difference was among those offering appointment text confirmations/reminders, with 83 percent of day spa respondents offering this feature compared to only 24 percent of resort/hotel spa respondents. Other tech-related areas that day spa participants offer more frequently than resort/hotel spa participants are online appointment bookings, 87 percent to 49 percent respectively, and appointment email confirmations/reminders, at 96 percent and 79 percent respectively.

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