Topic of focus - Marketing
The most used marketing tactics used by spa respondents include social media (96 percent) and email (89 percent). These were also the top two tactics used in the Day Spa and Resort/Hotel Spa segments. No other tactics listed were used by more than half of spa respondents. The same two tactics, social media (89 percent) and email (85 percent) were used by resource partner respondents, while magazines (53 percent) were also in use by more than half of them.
In terms of social media marketing, Facebook and Instagram are the most used platforms by spa respondents, at 97 percent and 79 percent, respectively. More than half of spa respondents reported they do not use LinkedIn (52 percent), Pinterest (59 percent) or Snapchat (64 percent) in their company’s marketing efforts. On the other hand, the majority of resource partners use all social media tools mentioned, in addition to Twitter. The largest segment of resource partner respondents said that Facebook and Instagram were ‘very effective’ tools at 38 percent and 33 percent, respectively.
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