In its most traditional sense, yield management is a variable pricing strategy based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations—or spa services). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This has worked for airlines and the hotel and hospitality industries for years.

 

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Yoga

Article | Category: Glossary Terms

An ancient Hindu system of stretching and toning the body through movements or postures (asanas), composed of deep breathing, relaxation methods, and diet. Yoga is frequently part of stress-reduction programs.

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