Upselling, the act of encouraging customers to buy more or better products, might sometimes be considered retail’s guerrilla tactic. In fact, it is something that everyone in retail should embrace, teach and encourage.
After all, thanks to being asked if they want fries with their burger, upselling is some- thing modern consumers have become very used to.
Making effective use of upselling tactics is one of the simplest yet most effective ways of increasing revenue, while also giving spa customers a more fulfilling experience that they will want to repeat time and time again.
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