Consumers want great stories. They want a story they can believe—something they can grasp, invest and hold stake in. It is a spa professional’s responsibility, then, to define and tell a great story in the context of their spa. Great stories command attention, and when you can gain your consumer’s attention, their dollar is not far behind.
Consumers want great stories. They want a story they can believe—something they can grasp, invest and hold stake in. It is a spa professional’s responsibility, then, to define and tell a great story in the context of their spa. Great stories command attention, and when you can gain your consumer’s attention, their dollar is not far behind.
A spa’s retail space is all about telling a great story. If the retail space is a microcosm of the spa as a whole, then the implications of the products chosen to be featured cannot be overstated. More and more, spas are experiencing a trend toward incorporating boutique brands in their product lineup and finding that a tactful combination of both “small box” and “big box” products paints a comprehensive picture of the spa and aids spa directors in telling a great story.
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