The body is rubbed with a vigorous, abrasive scrub, consisting of coarse salt usually mixed with essential oils and water. A salt exfoliation cleanses pores and removes dead skin. It is usually followed by a gentle shower and body moisturizer. 

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Distributing a press release with the launch of a new spa, spa offering, product, community partnership, etc. is key to garnering exposure for your announcement.

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Sauna

Article | Category: Glossary Terms

Using electric heaters and igneous rocks as a heat source, saunas are usually wood-lined, enclosed rooms with the intention of inducing sweat in order to promote healing, open the skin's pores and flush out toxins.

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A dry heat treatment (at less than 10% humidity) in a wood-lined room with temperatures of 160-210° Fahrenheit, designed to bring about sweating to cleanse the body of impurities.

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A treatment which includes a thorough cleansing, conditioning and scalp massage that leaves hair shiny and full of body.

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Scotch Hose

Article | Category: Glossary Terms

The Scotch Hose is an invigorating hydrotherapy treatment. The use of alternating warm and cool water, through a high velocity water wand (or hose), is controlled by a body treatment specialist. Scotch Hose units work to speed up the client’s metabolism through hot and cold pressurized water and direct contact to the client’s specific points of pressure.

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Exposure to seawater or application of sea products to the body for health or beauty benefits.

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Seaweed (Body) Wrap

Article | Category: Glossary Terms

Similar to herbal wraps combined with heat packs, using sea water and seaweed with a balance of the ocean's nutrients; minerals, rare trace elements, vitamins and proteins, which are soaked into the blood stream, to revitalize skin and body.

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Managing one’s retail inventory is a critical part to a spa’s profitability. “Making good inventory decisions should always be based on demand and sales history,” says Linda Mahramnia, retail buyer at Spa Gregorie’s located in Newport Beach, California. “I firmly believe in a product life cycle, like a bell curve. You have to know when to buy, when to maximize and when to decrease product [orders].”

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Topic of Focus - What ISPA Members are Exploring

The ISPA community is continuously seeking new concepts, products and business practices that will keep their offerings fresh and relevant.

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Topic of focus - Marketing Monthly Snapshot Surveys provide ISPA members with a valuable look into the state of the spa industry, spa industry trends and help to identify the needs of spa professionals. Snapshot Surveys are conducted on the third Friday of each month, with full results provided only to respondents two weeks from the release date of the survey. Knowledge is a valuable tool and these quick surveys provide a wealth of information shared by ISPA’s members. The September Snapshot Survey requested information from spa members relating to marketing.      

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Topic of focus - Spa Treatment Trends

The majority of spa respondents (58 percent) offer more than 10, but less than 40 treatments on their spa menu. Of these treatments, the most popular treatment times are 50 minutes (51 percent) and 60 minutes (37 percent) long. For Day Spa respondents, the most popular treatment time was 60-minutes (60 percent), while Resort/Hotel Spa respondents had slightly shorter times at 50 minutes (62 percent).

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Topic of focus - Technology in the Workplace

When asked which advertising methods they used, the majority of spa respondents identified email (83 percent) and social media (92 percent) as methods they used to market their services. Email was slightly more common among day spa respondents than hotel/resort spa respondents, at 93 percent and 78 percent respectively. A majority of hotel/resort spa respondents also identified magazine advertising as a method they used (51 percent). Similarly, resource partner respondents identified social media (95 percent), email (85 percent) and magazine (51 percent) as their top advertising methods.

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Shamanic Healing

Article | Category: Glossary Terms

Spiritual and natural healing performed by a medicine man or Shaman.

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Shaving

Glossary Term | Category: Glossary Terms

To remove hair by cutting it off close to the skin with a razor.

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Shiatsu (Massage)

Article | Category: Glossary Terms

Means "finger" (shi) "pressure" (atsu), a cross between acupuncture and massage developed in Japan by Tokujiro Namikoshi in the 1940s.

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Shirodhara

Article | Category: Glossary Terms

The pouring of medicated oils on the forehead, a modality used in ayurvedic medicine to eliminate ama (physical impurities).

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Sitz Bath

Article | Category: Glossary Terms

A bathtub shaped like a chair in which the hips and lower body are immersed in herbal hot water, followed by cold water, while soaking feet in water alternating from cold to hot to stimulate the immune system.

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Skin Mask (Masque)

Article | Category: Glossary Terms

A preparation usually applied to the face and neck to stimulate local circulation, tone, cleanse and tighten pores and remove dry skin. Ingredients are varied to accommodate specific needs of one's skin type and condition.

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Sleep Program

Article | Category: Glossary Terms

It is a unique spa offering with overnight accommodations designed to help people get the healthy sleep, reduce stress levels, and rejuvenate.

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