Articles starting with “S”

Managing one’s retail inventory is a critical part to a spa’s profitability. “Making good inventory decisions should always be based on demand and sales history,” says Linda Mahramnia, retail buyer at Spa Gregorie’s located in Newport Beach, California. “I firmly believe in a product life cycle, like a bell curve. You have to know when to buy, when to maximize and when to decrease product [orders].”

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As spas continue to cope with the effects of the coronavirus pandemic, retail sales have become a more central part of the conversation about how they can diversify and supplement other revenue streams. ISPA’s September Snapshot Survey asked respondents to share information about retail trends in their spas.

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Topic of focus - Technology in the Workplace

When asked which advertising methods they used, the majority of spa respondents identified email (83 percent) and social media (92 percent) as methods they used to market their services. Email was slightly more common among day spa respondents than hotel/resort spa respondents, at 93 percent and 78 percent respectively. A majority of hotel/resort spa respondents also identified magazine advertising as a method they used (51 percent). Similarly, resource partner respondents identified social media (95 percent), email (85 percent) and magazine (51 percent) as their top advertising methods.

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The modern spa era saw spas shift from their ancient medical and spiritual emphasis to today’s corporate model that primarily focuses on beauty, fitness, and wellness.

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The body is rubbed with a vigorous, abrasive scrub, consisting of coarse salt usually mixed with essential oils and water. A salt exfoliation cleanses pores and removes dead skin. It is usually followed by a gentle shower and body moisturizer. 

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Distributing a press release with the launch of a new spa, spa offering, product, community partnership, etc. is key to garnering exposure for your announcement.

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Using electric heaters and igneous rocks as a heat source, saunas are usually wood-lined, enclosed rooms with the intention of inducing sweat in order to promote healing, open the skin's pores and flush out toxins.

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A treatment which includes a thorough cleansing, conditioning and scalp massage that leaves hair shiny and full of body.

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The Scotch Hose is an invigorating hydrotherapy treatment. The use of alternating warm and cool water, through a high velocity water wand (or hose), is controlled by a body treatment specialist. Scotch Hose units work to speed up the client’s metabolism through hot and cold pressurized water and direct contact to the client’s specific points of pressure.

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Exposure to seawater or application of sea products to the body for health or beauty benefits.

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Similar to herbal wraps combined with heat packs, using sea water and seaweed with a balance of the ocean's nutrients; minerals, rare trace elements, vitamins and proteins, which are soaked into the blood stream, to revitalize skin and body.

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Topic of focus - Marketing Monthly Snapshot Surveys provide ISPA members with a valuable look into the state of the spa industry, spa industry trends and help to identify the needs of spa professionals. Snapshot Surveys are conducted on the third Friday of each month, with full results provided only to respondents two weeks from the release date of the survey. Knowledge is a valuable tool and these quick surveys provide a wealth of information shared by ISPA’s members. The September Snapshot Survey requested information from spa members relating to marketing.      

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Topic of focus - Spa Treatment Trends

The majority of spa respondents (58 percent) offer more than 10, but less than 40 treatments on their spa menu. Of these treatments, the most popular treatment times are 50 minutes (51 percent) and 60 minutes (37 percent) long. For Day Spa respondents, the most popular treatment time was 60-minutes (60 percent), while Resort/Hotel Spa respondents had slightly shorter times at 50 minutes (62 percent).

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Spiritual and natural healing performed by a medicine man or Shaman.

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To remove hair by cutting it off close to the skin with a razor.

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If you stepped into—or are currently stepping into—a role in spa management with little idea of how to manage your spa’s linens, you’re not alone.

 

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Means "finger" (shi) "pressure" (atsu), a cross between acupuncture and massage developed in Japan by Tokujiro Namikoshi in the 1940s.

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The pouring of medicated oils on the forehead, a modality used in ayurvedic medicine to eliminate ama (physical impurities).

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There is an alarming gap in the work place. The majority of employees don't feel apprecaited at their job, while the majority of bosses feel they show appreciation to their employees. Why is that? How can it be fixed?

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A bathtub shaped like a chair in which the hips and lower body are immersed in herbal hot water, followed by cold water, while soaking feet in water alternating from cold to hot to stimulate the immune system.

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