Retail Management for Spas

Retail Management for Spas | Chapter 4.2 | Basic Retail Management

Textbook | Category: Retail Spa Operations

Two key concepts are fundamental to all retail management: turnover and stock-to-sales ratio.

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Retail Management for Spas

Retail Management for Spas | Chapter 4.1 | Supporting the Plan

Textbook | Category: Retail Spa Operations

Once spa professionals understand how to establish a solid retail plan that incorporates product classifications and revenue goals, the next step is learning how to support the plan. This chapter presents the essential concepts and tools for effective retail inventory management. Many of these concepts and methodologies are second nature to those working in traditional retail operations, but are not so intuitive for many spa professionals.

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Retail Management for Spas

Retail Management for Spas | Chapter 4 | Inventory Management

Textbook | Category: Retail Spa Operations

At the Urban Spa …

Reuben laughed confidently at the retail consultant’s question. “Of course I can tell you our top 20 selling items,” he said.

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Retail Management for Spas

Retail Management for Spas | Chapter 3.4 | Private Label

Textbook | Category: Retail Spa Operations

While 42 percent of spas within the industry have private label products, there is a direct correlation between the size of the spa and whether it carries private label products.

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Retail Management for Spas

Retail Management for Spas | Chapter 3.3 | Vendor Partnerships

Textbook | Category: Retail Spa Operations

The relationship between spas and their vendors can go far beyond the simple provision and purchasing of products. The relationship is one that can develop into a partnership—a partnership that is of equal value to both the vendor and the spa. When this happens, the vendor goes from being a seller to being a resource partner.

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Retail Management for Spas

Retail Management for Spas | Chapter 3.2 | Vendor Selection

Textbook | Category: Retail Spa Operations

Getting a start on vendor selection can be overwhelming. Whether a spa is planning a new retail space or just rethinking its current one, there are some guidelines that can help a spa professional through this process.

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Retail Management for Spas

Retail Management for Spas | Chapter 3.1 | Purchasing Strategies

Textbook | Category: Retail Spa Operations

Purchasing often feels somewhat akin to shopping. The retail buyer—whether it is a retail manager or the spa director—gets to browse catalogs and brochures, sample products, and search for the best deals. However, unlike the individual shopper, the retail buyer has a weighty responsibility on his or her shoulders.

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Raindrop Therapy

Article | Category: Glossary Terms

Other Name(s):
Raindrop Technique

Definition of Offering:
Method of using a combination of reflexology, aromatherapy, massage, and essential oils applied on your spine and on the feet.

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Reflexology

Article | Category: Glossary Terms

Ancient Chinese technique using pressure point massage (usually on the feet, but also hands and ears) to restore the flow of energy throughout the body.

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Reiki

Article | Category: Glossary Terms

Meaning "universal life-force energy," a scientific method of activating and balancing the life-force energy present in all living things. 

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Resort/Hotel Spa

Glossary Term | Category: Glossary Terms

The Resort / Hotel Spa category is available to those persons, firms, corporations or other business entities that operate a spa within a resort or hotel providing professionally administered spa services, fitness and wellness components.

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Retail Consultant

Job Description | Category: Human Resources

The Spa Retail Consultant is responsible for the sale and service of all retail products to guests. They are responsible for maintaining the retail area of the spa in a clean and orderly manner. The Retail Consultant should be knowledgeable of the features and benefits of all retail offerings, product sales and promotions. They must understand how to effectively recommend products to meet the needs of our guests.

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Retail Management for Spas

Retail Management for Spas | Chapter 3 | Purchasing

Textbook | Category: Retail Spa Operations

At the Urban Spa …

Reuben clicked offline after making his plane reservations and went to the printer to pick up the confirmation. He would be leaving for the ISPA conference in six weeks. He was especially looking forward to the Expo as he’d made appointments with two of his vendor partners to discuss their new lines.

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Rolfing

Article | Category: Glossary Terms

A technique developed by Ida Rolf of deep muscular manipulation and massage for the relief of rigid muscles, bones and joints. It is designed to improve energy flow and relieve stress most often related to emotional trauma.

A complete Rolfing treatment consists of a series of ten sessions which progress from superficial to deeper layers of tissue and from localized areas of constriction to an overall reorganization of larger body segments. This method of intensive manipulation may sometimes be experienced as painful. See also Deep Tissue Massage.

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Ropes Course

Article | Category: Glossary Terms

Outdoor activities that consist of elements that are high and low to the ground and are designed for  personal or team development.

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The Rubenfeld Synergy Method was developed by healer Ilana Rubenfeld and uses gentle touch, movement, verbal exchange and imagination to access memories and emotions locked in the body.

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Retail Management for Spas

Retail Management for Spas | Chapter 2.8 | Compensation

Textbook | Category: Retail Spa Operations

How compensation is designed will play a key role in the success of the spa’s retail and retail plan.

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Retail Management for Spas

Retail Management for Spas | Chapter 2.7 | Sales Planning

Textbook | Category: Retail Spa Operations

Sales planning affects the spa in many ways.

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Retail Management for Spas

Retail Management for Spas | Chapter 2.6 | Creating Retail Classifications

Textbook | Category: Retail Spa Operations

In many ways, identifying trends, defining the spa’s philosophy, and stating the spa’s mission and core values could be characterized as part of the art of retail. 

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Retail Management for Spas

Retail Management for Spas | Chapter 2.5 | Who are Spa's Customers?

Textbook | Category: Retail Spa Operations

This is quite possibly the most important question.

The answer can be found in the spa’s surroundings. Is it in an upscale mall with customers looking to spend their disposable income on high-end products? Or is it near a college campus, where penny-pinching students will likely be its biggest customers?

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