Articles starting with “R”

Ancient Chinese technique using pressure point massage (usually on the feet, but also hands and ears) to restore the flow of energy throughout the body.

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Meaning "universal life-force energy," a scientific method of activating and balancing the life-force energy present in all living things. 

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The Resort / Hotel Spa category is available to those persons, firms, corporations or other business entities that operate a spa within a resort or hotel providing professionally administered spa services, fitness and wellness components.

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The Spa Retail Consultant is responsible for the sale and service of all retail products to guests. They are responsible for maintaining the retail area of the spa in a clean and orderly manner. The Retail Consultant should be knowledgeable of the features and benefits of all retail offerings, product sales and promotions. They must understand how to effectively recommend products to meet the needs of our guests.

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Retail Management for Spas represents an important step in the sustainability of the spa industry. The global spa industry has experienced a great deal of change. In some countries, the industry has seen phenomenal growth and in other areas, this growth is just beginning.

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During the 18th, 19th and 20th centuries numerous European spas flourished and were supported with full medical staffs and professional personnel. Typically spa visitors were sent to a resort spa by their home doctors in order to “take the waters” and “make a cure.”

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Spas have long centered around responding to the needs of people to find relief from stress, improve their health, and enhance their overall wellness. Spas design their treatment menus around meeting these guest needs. The retail environment of a spa is a part of that entire package, one that complements and supports the spa’s philosophy.

Bob Hope was known to mention the benefits of his daily massage for feeling so well in his later life. Unfortunately, it is the rarefied few who will enjoy the benefits of a daily treatment. This is one of the reasons that retail fits in with the overall purpose of spa.

 

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The word “retail” covers a broad expanse of businesses. It can cover anyone who sells anything in small quantities to the person who will consume those items. Retail stores take on a lot of different appearances. They can be huge department stores, small souvenir shops, arts and craft booths, or gift shops.

Even in the spa environment there is no single picture that illustrates retail. Rather there is a collage of portraits ranging from shelves in a hallway to large boutiques to cozy lounges to shiny displays.

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At the Seasons Spa …

Jazmine melted onto the bamboo mat, rubbing the Seasons Spa’s moisturizer onto her arms as she prepared to meditate. It was the end of her first day as spa director at the Seasons Spa, a resort/hotel spa with a medical emphasis built into a beautiful beachfront destination resort.

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Planning is at the heart of good management. Every spa manager, retail manager, or spa executive has a responsibility to become as knowledgeable as possible about the art and science of management—hence the plan.

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The key elements of a retail plan are...

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When figuring out a retail assortment strategy, spa professionals find themselves chanting: Monitor, Monitor, Monitor! Trends, that is.

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This is quite possibly the most important question.

The answer can be found in the spa’s surroundings. Is it in an upscale mall with customers looking to spend their disposable income on high-end products? Or is it near a college campus, where penny-pinching students will likely be its biggest customers?

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In many ways, identifying trends, defining the spa’s philosophy, and stating the spa’s mission and core values could be characterized as part of the art of retail. 

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Sales planning affects the spa in many ways.

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How compensation is designed will play a key role in the success of the spa’s retail and retail plan.

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At the Urban Spa …

Reuben clicked offline after making his plane reservations and went to the printer to pick up the confirmation. He would be leaving for the ISPA conference in six weeks. He was especially looking forward to the Expo as he’d made appointments with two of his vendor partners to discuss their new lines.

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Purchasing often feels somewhat akin to shopping. The retail buyer—whether it is a retail manager or the spa director—gets to browse catalogs and brochures, sample products, and search for the best deals. However, unlike the individual shopper, the retail buyer has a weighty responsibility on his or her shoulders.

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Getting a start on vendor selection can be overwhelming. Whether a spa is planning a new retail space or just rethinking its current one, there are some guidelines that can help a spa professional through this process.

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The relationship between spas and their vendors can go far beyond the simple provision and purchasing of products. The relationship is one that can develop into a partnership—a partnership that is of equal value to both the vendor and the spa. When this happens, the vendor goes from being a seller to being a resource partner.

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