Articles starting with “M”

Topic of focus - Retail

Nearly all spa members surveyed responded that they sell retail in their spas (99 percent); however, only 20 percent of spa respondents sell retail products directly to consumers online. This shows that spas continue to be mainly be brick-and-mortar retailers when it comes to selling products.

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Never be complacent in what you buy and how your store looks. Not only does your guest want the newest and on-trend item, but your team does also. By generating excitement within your team, and frequently re-creating your store, you motivate them to sell and promote more.

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ISPA’s most recent Snapshot Surveys delivered insights into COVID-19’s effects on the spa industry and ISPA’s most recent Snapshot Surveys delivered insights into COVID-19’s effects on the spa industry andoffered real-time feedback on how spas and their resource partners managed closures and prepared for reopening. As restrictions related to COVID-19 have been lifted in recent weeks, the timing of the May survey provided an opportunity to compare the actions and policies of two groups: spas that have reopened, and those yet to reopen. The survey results are organized to highlight the outcomes of that comparison.

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The early months of 2020 have seen the spa industry face an unprecedented challenge in COVID-The early months of 2020 have seen the spa industry face an unprecedented challenge in COVID-19. Spas and resource partners have been forced to respond quickly to new developments on analmost daily basis as national, state and local officials have ordered non-essential businessesclosed in many areas as of this writing. To better capture the variety of effects COVID-19 has hadon the industry in this short time, respondents’ open-ended statements were reviewed collectivelyand used as the basis for this more comprehensive report. Its goal is to summarize respondents’general experiences in response to the pandemic while also highlighting the variability that existsacross that spectrum.

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The May Snapshot Survey inquired about gratuities and service fees for service providers in the spa.

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Topic of focus - Employee Performance

The March Snapshot Survey inquired about employee performance including performance review processes and tools used by respondents to track and report.

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Topic of focus - Retail

If there is any question as to if spas are still selling retail, let it be known that all spa respondents to this month’s survey, 100 percent, are selling retail products. Furthermore, 86 percent of all spa respondents derive between five and 25 percent of their total spa revenue from retail sales. Day spa respondents bring in a slightly higher percentage of revenue from retail, with 72 percent deriving between ten and 25 percent from it, compared to 50 percent of resort and hotel spa respondents for the same segment.

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Topic of focus - Environmental Sustainability

The last time an ISPA Snapshot Survey focused on environmental sustainability was in March of 2010. At that time, 82 percent of spa respondents promoted recycling within the spa compared to 71 percent in 2018. More spas are using sustainable bags within their retail space (40 percent in 2018 compared to 36 percent in 2010). An uptick in spaces with an LEED certification was also evident among resort/hotel spas with 12 percent holding the certification in 2018 compared to only 4 percent eight years ago.

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Topic of focus - 100th Snapshot Survey: Job Satisfaction and Employee Values

Respondents were asked to rate their satisfaction in their current positions on a five-point scale with one being very unsatisfied, to five being very satisfied. Resource partner respondents had the highest average rating with 4.29 out of five in overall satisfaction. Spa service providers followed with an high 4.08 average and spa leaders had an average rating of 3.72 out of five.

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Magnetotherapy is the application of a magnetic field of staticmagnets to the body for purported health benefits.

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This service usually involves learning to apply makeup appropriate for your skin type, look and age. 

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Begins with a thorough consultation to identify the appropriate colors and look for the individual client. The application itself can range from everyday natural looks to special occasion makeup such as bridal or photography.

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The Makeup Artist provides consultation and application services in the art of makeup application. They must possess and maintain knowledge of current makeup trends. They should have a broad understanding of color symmetry/coordination and understand the use and effects of different textures (frost, shimmer, etc.) They must possess a good eye for detail and style and have the ability to create an image for the guest's needs/social event using different makeup colors, textures and application techniques. They must possess a technical understanding of product ingredients to minimize/avoid allergic reactions. They must possess excellent cleanliness and sanitation skills. They must have excellent communication skills and be able to learn the product and service knowledge necessary to effectively provide beauty solutions to meet the needs of our guests.

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This usually involves learning to apply makeup appropriate for your skin type, look and age. If this is not a spa's area of expertise, you may be disappointed with the results.

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The therapy hammer or 'tapping' is a technique used in oriental medicine to trigger acu points and reduce muscle tension in areas of the body. It was developed from a technique used in Japan since the sixteenth century.

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A purifying ritual inspired by the royal palaces of Java to restore balance to body and mind. A Balinese style massage eases muscle tension before a paste of herbs and rice powder is painted on the body and gently rubbed off to reveal soft, smooth skin. Next, a yogurt mask is rubbed into the skin before stepping into a warm bath filled with flower petals. 

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A purifying ritual inspired by the royal palaces of Java to restore balance to body and mind.

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A cosmetic treatment of the fingernails, including shaping and polishing.

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A therapeutic massage using a gentle pumping technique to drain away pockets of water retention and trapped toxins. Lymph drainage can be achieved through manual massage, hydro massage, or with aromatherapy massage.

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Developed by Reiki Master Ethel Lombardi, MariEL refers to a transformational healing energy that works at the cellular level to help clients release emotional and physical traumas.

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