From March through June, ISPA’s Snapshot Surveys detailed the spa industry’s response to the coronavirus pandemic and its many efforts on the road to reopening. Now, a majority of spas have reached the end of that road and opened their doors once again, making July’s survey a prime opportunity to assess the challenges facing reopened spas and offering respondents a chance to share both their successes and the valuable lessons they have learned throughout the process. For that reason, the survey was open only to spas that had reopened and were accepting guests when it was completed.

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The June 2020 edition of ISPA’s Snapshot Survey continues recent surveys’ focus on reopening as restrictions due to COVID-19 are lifted. The real-time feedback provided by this series of surveys continues to shed light on the experiences of owners and operators whose spas have already reopened, as well as those still in the planning phase. 62 percent of respondents’ spas had opened at the time they completed the June survey, and the results below are, where appropriate, divided into two categories: spas that have reopened and spas that have yet to reopen.

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The January Snapshot Survey provides a look at both spa and resource partner performance for the fourth quarter of 2019.

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Topic of focus - Quarterly Performance

The July Snapshot Survey provides a look at performance for the second quarter of 2019.

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Topic of focus - Technology in the Workplace

The June Snapshot Survey inquired about technology use in the workplace, including mobile devices and industry software.

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Topic of focus - Quarterly Performance

The spa industry’s growth continued in the fourth quarter of 2018 as the majority of spa respondents reported an increase in gross revenue change for the fourth quarter of 2018 compared to that of 2017 (72 percent).

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Topic of focus - Quarterly Performance

The spa industry continued to experience growth in the second quarter by several metrics. Three in four spa respondents (75 percent) reported a gross revenue change increase when comparing the second quarter of 2018 to the second quarter of 2017. Similarly, more than half of resource partner respondents (73 percent) reported an increase in gross revenue change over the same time.

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Topic of focus - Revenue-Generating Ideas

Sixty percent of all spa respondents reported they have partnered with a local business or organization to help generate new revenue. Many of these partnerships consist of local restaurants, stores, corporate offices and hotels, offering discounts and making use of cross-promotions. In contrast, just 21 percent of resource partner respondents have partnered with a local business or organization to help generate new revenue.

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Topic of focus - Quarterly Performance

Growth continued overall for spa respondents in the fourth quarter of 2017 compared to the fourth quarter of 2016. The majority of spa respondents, 77 percent, had a positive gross revenue change when comparing these quarters, with 20 percent of resort/hotel spa respondents reporting a gross revenue increase between 20 and 50 percent. Similarly, the majority of resource partner respondents, 87 percent, had a positive gross revenue change over this time period.

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Topic of focus - Quarterly Performance

Based on member responses for this month’s Snapshot Survey, the spa industry continued to experience growth in several areas during the second quarter of 2017.  For all spa respondents, 74 percent reported gross revenue growth when comparing the second quarter of 2017 and the second quarter of 2016.  Spa visits also continued to rise with 65 percent of all spas reporting that spa visits increased during the second quarter compared to last year.

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Topic of focus - Social Media

The last Snapshot Survey to cover social media as a topic was the March 2012 survey. Notable usage changes over that time include 40 percent of all spas using LinkedIn as a business tool in June of 2017, compared to just 31 percent in 2012. Pinterest saw a similar increase with 10 percent of spas using it in 2012 and 20 percent using it in 2017. Twitter has seen a decrease in use as 67 percent of all spa respondents used it in 2012 compared to 52 percent in 2017.

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Topic of focus - Quarterly Performance

Overall, respondent data for the survey reflects growth in several areas. Among ISPA member spa respondents, 78 percent experienced an increase in gross revenue for the fourth quarter of 2016 compared to the fourth quarter of 2015.

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Jacuzzi

Article | Category: Glossary Terms

A patented design of a whirlpool bath or a mechanism which swirls water in a bath with underwater jets.

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Jamu

Article | Category: Glossary Terms

Jamu is the traditional herbal medicine of Indonesia. There are hundreds of recipes that can treat particular ailments, improve or maintain health and enhance beauty. While it is most commonly consumed as a beverage, it is also available in powders and capsules.

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Japanese Enzyme Bath

Article | Category: Glossary Terms

A three part treatment lasting about an hour. First you are served hot enzyme tea, then you submerge in a large wooden tub filled with fragrant blends of cedar fibers and plant enzymes imported from Japan.

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Jin Shin Do ®

Article | Category: Glossary Terms

Other Name(s):
Jin Shin Do Acupressure

This method combines acupressure, Taoist yogic breathing methods and Reichian segmental, with the goal of releasing physical and emotional tension.

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Jin Shin Jyutsu

Article | Category: Glossary Terms

An ancient Japanese art of harmonizing the body's energy system. Similar to acupuncture in philosophy and intention, Jin Shin Jyutsu uses light touch rather than needles.

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Topic of focus - Quarterly Performance

In regards to gross revenue change for the second quarter of 2016, 69 percent of ISPA spa member respondents reported some level of increase over the same quarter in 2015.

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Topic of focus - Quarterly Performance

In regards to gross revenue change for the fourth quarter of 2015, 75 percent of ISPA spa members reported some level of increase over the same quarter of 2014.

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Topic of focus - Quarterly Performance

Among all ISPA spa members, 74 percent of respondents reported that gross revenue for the second quarter of 2015 was higher than the corresponding quarter of 2014.

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