Topic of focus - Technology in the Workplace
In terms of offering tech-related options in the spa, day spa respondents tended to offer these amenities at a higher rate than resort/hotel spa respondents. The largest difference was among those offering appointment text confirmations/reminders, with 83 percent of day spa respondents offering this feature compared to only 24 percent of resort/hotel spa respondents. Other tech-related areas that day spa participants offer more frequently than resort/hotel spa participants are online appointment bookings, 87 percent to 49 percent respectively, and appointment email confirmations/reminders, at 96 percent and 79 percent respectively.
Over half, 54 percent, of all spa respondents have a formal guest policy for technology usage, which can include cell phones, tablets and other mobile devices. This number is low compared to the 81 percent of spa respondents having a formal employee technology policy. Conversely, just 20 percent of resource partner participants have a formal technology policy for employee cell phone usage.
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