Articles starting with “D”

Visual merchandising is what tempts the bored customer, waiting for an appointment, to browse the products on display in your reception area. It is what entices passers-by to enter your store. Attracting customer interest and converting that interest to purchasing activity will result in the sound of ringing cash registers and, ultimately, profits.

The results analysis includes answers from all respondents who took the Snapshot Survey in an eight-day period from Friday, December 7, 2018 to Friday, December 14, 2018. During this time, 208 ISPA members responded to the survey. The categories “all spas” and “ISPA Spa Members” referred to within this report include data from all spa respondents (day, resort/hotel, medical and destination spas).

When asked about their favorite new marketing initiative, Instagram-related efforts were frequently mentioned.  Sixty-eight percent of spa respondents and 70 percent of resource partners indicated they increased their Instagram marketing efforts in 2017. 

Hiring qualified employees continues to be a challenge for many respondents. For all spa respondents, as well as the day spa and resort/hotel spa segments, more than half of respondents said that hiring a qualified spa manager, spa receptionist, spa therapist, esthetician, and/or a nail technician in 2016 was somewhat difficult or very difficult.

All respondents were asked to name some of their favorites for 2016. The most commonly listed favorite books of 2016 were Start with Why by Simon Sinek, Daring Greatly by Brenè Brown, Leaders Eat Last by Simon Sinek, The Girl on the Train by Paula Hawkins and The Power of Positive Thinking by Norman Vincent Peale. ISPA members have a variety of favorite apps and websites including Evernote, Insight Timer, Snapchat and Headspace to name a few.  Other favorites asked of respondents included favorite holiday tradition at their company, their favorite new tech gadget or app, and others. 

The results analysis includes answers from all respondents who took the Snapshot Survey in an eight-day period from Friday, December 2, 2016 to Friday, December 9, 2016. During this time, 224 ISPA members responded to the survey.  The categories “all spas” and “ISPA Spa Members” referred to within this report include data from all spa respondents (day, resort/hotel, medical and destination spas). 

A massage that uses two bamboo and rattan sticks instead of hands to stimulate points on the feet.

The Day Spa category is available to those persons, firms, corporations or other business entities which operate a spa offering a variety of professionally administered spa services to clients on a day use basis.

Other Name(s):
Depilatory Creme, Depilatory Cream

The Destination Spa category is available to those facilities with the primary purpose of guiding individual spa-goers to healthy lifestyles. This lifestyle transformation can be accomplished by providing a comprehensive program that includes spa services, physical fitness activities, wellness education, healthful cuisine and special interest programming.

Take a relaxing walk barefoot on the dewy grass while the sun rises to reduce stress and improve circulation.

This is a gentle treatment for sensitive skin which leaves the skin incredibly smooth.

Instagram was the channel the largest amount of spas (70 percent) either somewhat or significantly increased the use of from 2014 to 2015. Following closely behind in the somewhat or significantly increased usage was Facebook (63 percent) and email  (62 percent). When asked about their change in marketing spend in 2015 versus 2014, 51 percent of all spas said their spending increased. While 36 percent of spa respondents noted their marketing spend stayed the same, it is interesting to note that 42 percent of day spas decreased their marketing spend compared to only five percent of resort/hotel spas.

Spa members were also asked to describe their most successful marketing promotion from 2015. Social media contests were mentioned quite frequently, along with direct mail and email blasts. Using TravelZoo was also mentioned by several members.