No longer the new kids on the block, millennials have rapidly become a powerful player in commerce in the U.S. and beyond.
The millennial generation already account for more than one in four Americans, and as time goes on, their influence over consumer behavior, not to mention their spending power, is only likely to increase.
It is vital for the spa industry to better understand the opportunities and challenges presented by millennials, and by keeping pace with their demands and preferences, the industry can maximize its return from this powerful demographic force.
This study dives deeply into the world of millennials—highlighting their motivations for visiting and not visiting spas, and shining a light on millennials’ perceptions of a variety of contemporary issues. Click "View Full Article" to access the study.
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