Day 1

Today’s most innovative spas are reimagining what’s possible beyond traditional treatment spaces. From tech-focused wellness offerings to inventive uses of underutilized areas, new revenue opportunities are reshaping the spa business model. Join industry leaders as they explore practical strategies and real-world examples that are driving growth and guest engagement. Discover how to unlock fresh profit […]

This engaging panel will explore how smart scheduling and dynamic pricing can strengthen spa profitability while enhancing the guest experience. Discussion topics will include common challenges such as underutilized time slots, staffing pressures and manual booking inefficiencies. The panelists will pull from personal experience to illustrate how data-driven scheduling and flexible pricing strategies can drive

In this fast-paced session, Jeremy McCarthy will share insights from over thirty years of experience opening and operating luxury hotel and resort spas. McCarthy will discuss why concepts like wellness, longevity and leisure experiences are so hard to sell and how we can overcome these challenges to create profitable businesses from discretionary services.

This hands-on workshop equips spa and wellness professionals with practical AI strategies to solve today’s most pressing operational challenges. Through four focused modules, you’ll move from understanding AI fundamentals to implementing tools that streamline scheduling, personalize client experiences and enhance marketing effectiveness.  You’ll learn how to identify your highest-value automation opportunities, build AI systems that

A serial entrepreneur who entered the United States as a refugee from Ukraine at the age of 8, Diana had launched and sold millions of dollars worth of products and services by her early thirties. Today, she is an innovation consultant, keynote speaker, and New York Times bestselling author whose books have been taught in over 100 universities. As

In spas, we obsess over schedules, service menus, KPIs, retail targets and guest surveys – all important, yet none fully capture what actually creates an unforgettable spa experience. For decades, we’ve measured individual performance: treatments completed, retail sold, guest satisfaction scores. But the most successful spas aren’t built on star performers. They’re built on leaders

Retail isn’t dead—but it is disconnected. Carol Phillips has watched spa leaders face a new challenge: talented teams who care deeply about service, yet feel awkward, resistant or disconnected when it comes to retail conversations. The result? Flat sales, missed opportunities, burned-out leaders and guests who leave without the full experience they actually came for.