Jul05

Why The Oaks at Ojai participates in the ISPA Media Events

Tuesday, 05 July 2016 Posted by International SPA Association

ISPA puts on a very professional Media Event and that is the reason why The Oaks continues to participate.  We have found that the press coming are engaged and produce.  We had over 14 mentions and two larger articles in the first two weeks following the event.

There is no question that the media event is an investment in time and money.  For this reason we try to make sure what we showcase from The Oaks leaves an impression.  We like to create an experience for the press.

The event produces long after the day.  The Oaks has writers booked to stay on assignment 2 months post event.  We do a follow up with each person on the media list.  This year ISPA did a great service by providing a head shot of each press person that sent an RSVP.  It is a very worthwhile event if you put the effort into making it fun and memorable for the press.

Cathy Cluff
President and CEO
The Oaks at Ojai

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