The 2015 ISPA Conference & Expo Professional Development Sessions – Mindful Marketing

Wednesday, 02 September 2015 Posted by International SPA Association


Everyone’s time is limited at Conference and planning ahead is crucial, so we’ve split the Professional Development Sessions into five categories. We’ll cover each of them over the next five weeks, starting today with Mindful Marketing

Marketing is one of the most important aspects of running a spa business (any business for that matter), but with so much information available it’s often difficult to know where to start. 

These sessions will give attendees real-world, focused and practical ideas that can be immediately applied to their business, their brands and their personal networking. Each speaker will share their strategies that have created tangible results and leave attendees with new tools to effectively market their businesses and themselves. 

Mindful Marketing:

  • Public Relations and the Art of Vintage Marketing – Darlene Fiske walks us through what some might consider a dying art – talking to people face-to-face. It might sound like a no-brainer, but master these skills and you will stand out as a business leader. Monday, October 19, 8 – 9 am
  • Big Branding, Small Dollars:  Grow Any Spa Like a Billion Dollar Brand – Gerry O’Brion prepares you to attract new clients and convert them into loyal customers in a five step process. His strategies will help product real and profitable results for your spa. Tuesday, October 20, 8 – 9 am
  • Get Gift Card Savvy! Maximizing the Power of Gifting – Patti Biro will teach attendees how to make the most of gift cards and certificates. This crucial part of sales can be a minefield if handled wrongly, but a gold mine if done right. Wednesday, October 21, 8 – 9 am
  • Achieve Your Dreams: Steps to Turn Your Vision Into Success – Let Boldijarre Koronczay paint a complete new vision for you and your business through positivity, work ethic, health, wellness and giving back. This transformational approach will leave you inspired. Wednesday, October 21, 4:15 – 5:30 pm

More detail on each session can be found on the Conference website at We’re just getting started, so be sure to check back next week as we explore Employee Impact. 


Share This