The spa industry in 2018 was a lot like the previous decade: Growth, growth and more growth.
For the ninth consecutive year, the industry saw an increase across the board in key performance metrics, according to the 2019 U.S. Spa Industry Study.
The study, which was commissioned by the International SPA Association (ISPA) and undertaken by PricewaterhouseCoopers (PwC) International Survey Unit, detailed growth in the “Big Five” statistics.
The spa industry once again set records in total revenue, spa visits, spa locations, revenue per visit and total employees in 2018.
Here are the key takeaways from the study, which debuted in 1999 and continues to be a critical tool to understanding industry trends:
- Total spa revenues were $18.3 billion, a 4.7 percent increase from the $17.5 billion in 2017
- Spa visits were up 1.6 percent to 190 million
- Spa locations rose to 22,160, a 1.8 percent jump from the 21,770 in 2017
- Revenue per visit climbed to $96.50, a 3 percent bump from 2017
- Total employees expanded to 377,900 as of May 2019, a 1.6 percent increase from the previous year
The steady growth of the industry is reflected in the profits, as 60 percent of those surveyed in the hotel/resort sector said their profit percentage was 20 percent or more. The average revenue per spa establishment has reached $826,000, the highest since 2001.
Colin McIlheney, the global research director of PwC, will have a full breakdown of the study’s findings at the 2019 ISPA Conference & Expo on September 12. ISPA members will have complete access to the annual study, which includes extensive research and data to elevate your spa’s performance.
In addition, Russell Donaldson, a manager in PwC’s global research center, will host an all-encompassing Education Session on September 13 in which he dives deeper into the latest trends from two decades’ worth of industry, consumer and workforce data and how it enhances business. He’ll dive into the value of data to the modern spa, what research says about the evolution of the spa industry, how to apply the study results to your spa, what consumers want from their spa experience and what research tells spas about recruitment, retention and engagement of staff.