Friday, 11 January 2019 Posted by International Spa Association
It’s no secret that tips and tricks for maintaining a strong social media presence are very well-documented. But because we live in a world of constantly shifting digital landscapes, it can be difficult for these tips to keep up with evolving consumer trends and preferences. While the solutions may seem obvious, they can go a long way in revolutionizing your brand’s public image and helping you stand out among the crowd – which is only natural for such an exceptional industry as ours!
Here are three ways to popularize your digital presence and master social media in 2019:
Invest in Social Good
Campaigns for social good have a unique effect on building popular trust in your brand among clients and customers. Even those outside your normal client base are more likely to be intrigued by your brand if they recognize your commitment to positive social influence. Associating your brand with these campaigns will not only increase exposure but it will infuse your brand with purpose. Caring for others builds this collective purpose, which is what the spa industry is all about! A heightened engagement with social good is also an effective strategy for reaching the younger, more tech-savvy generation, who are hyper-aware of social happenings due to their own connectedness to the world at their fingertips.
Stay Up to Date
By now, most of us are used to the constant software update notifications that pop up on our app stores. The already numerous affordances of many social media platforms open the door for a constantly-evolving digital landscape, and these updates are efforts to optimize each platform as they compete with each other. If you can gauge what makes each platform unique, and capitalize on those unique aspects, you will be able to make them work for you as they were created to do. Live streams, the evermore-popular “stories” and more are becoming increasingly prominent on many platforms, giving users the chance to reach their following base more efficiently than ever.
Keep Your Ear to the Ground
More and more businesses are finding that transparent and meaningful engagement with social media goes much further in building interest than traditional advertisement strategies. Engagement digs deeper than just responding to a follower’s comment or most recent post. Take advantage of relevant contextual events in your community as well as local events and national holidays, which are often associated with high morale and consumer attention. Your social media presence should reflect a keen awareness of these events. Let your community know you’re active, present and aware of your surroundings and engaged enough to make people want to engage with you.